Barrett Sales Trends 2023 Humans at the Centre

A New Era of Safety

Sales Trend 12 of Barrett’s 12 Sales Trends Report for 2023 looks into what psychologically safe environments mean for sales and service teams and why it is vital in human-centred organisations.

By guest author LEESA TONGOULIDIS – HUMAN ART PTY LTD in collaboration with Barrett’s SUE BARRETT and JENS HARTMANN

In 30 seconds

Psychological safety, crucial for healthy workplaces, involves creating an environment where individuals freely express ideas without fear. It’s a critical capability for business success, fostering trust and enhancing outcomes. Fear-based cultures lead to burnout.
Timothy R. Clark, CEO – Leader Factor and Author of the 4 Stages …

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Networking – Contacts and Connections

In 30 seconds

In networking, differentiating between contacts and connections is crucial. Contacts are like fledgling plants with shallow roots, while connections resemble sturdy trees with deep roots. Contacts are those you know but haven’t deeply engaged with, while connections are individuals with whom you’ve built trust and credibility over time. Balancing both in your network is key. It’s essential to avoid unrealistic expectations by not leaning on contacts prematurely. Instead, invest time in developing these relationships, ensuring trust and respect. By understanding these distinctions and applying a patient, farming approach to networking, you can create a robust and enduring professional …

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Navigating the Brave New World of Sales

Insights on Sales Strategy, Leadership, and more.

This week we share our five most-read articles this year so far. In this collection, you will discover how internal teams are embracing selling, learn why a well-defined sales strategy is key to business success, explore the evolution of emotional intelligence to relational intelligence, and uncover the transformative power of clarity and courage in leadership. We also share insights into what consumers want.

1) We’re All in Sales – An Internal Team’s Journey

Lately, I have been working with internal teams of an ASX-listed business. These teams include Audit & Risk, Business Consulting, People & Culture, and Diversity & …

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Everybody Lives by Selling Something

In 30 seconds

The quote “Everybody lives by selling something,” attributed to Robert Louis Stevenson, emphasizes that everyone constantly engages in selling, whether products, ideas, or themselves. In a business context, all employees contribute to promoting their company, from salespeople to those in marketing, customer service, and representing the brand. This extends to internal departments as well, like Audit & Risk and Diversity & Inclusion. In our personal life, we continuously sell ourselves in job interviews, first dates, and social interactions. Successful selling relies on psychology and empathy, understanding customers’ needs and motivations. Mastering ethical selling empowers individuals and fuels opportunity, …

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The Stuff No One Teaches You About Human Engagement

In 30 seconds

We all need to know how to engage, relate, and persuade people. It’s part of life. So, how do we learn to make memorable introductions, deliver compelling presentations, effectively position ourselves for career promotions, and navigate our way through a myriad of human relationships without falling to pieces? When it comes to presenting and engaging with others, a lack of skills can fill people with fear, especially when you’ve never been taught how to manage yourself in these situations. I see this all the time. As one MBA student told me recently on a Narrative, Presence and Presentation …

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Leading With Clarity & Courage

In 30 seconds

Command and control or administration-focused leaders hinder progress and create toxic environments. Servant and transformational leadership styles provide better alternatives. By prioritising employees’ needs, fostering communication, and encouraging innovation, servant leaders create thriving organisations. Transformational leaders inspire growth, building positive work environments. Effective leadership demands courage and clarity, enabling tough decision-making and transparent communication. Inspiring teams requires articulating a vision, embracing risk, and instilling confidence. By fostering trust and collaboration, leaders drive sustainable outcomes.

In 2.5 minutes

What type of leader would you prefer?

  • One who likes to control everything and everyone around them, only letting people know something if it …

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Reflect, Adapt, and Succeed: The Stop-Start-Keep Approach

In 30 seconds

It’s the end of the financial year in Australia, and it’s a good time to recognise our successes and reflect on what we’ve learned on the financial year 22/23.

At Barrett we use the “Stop, Start and Keep doing” tool:

  • Stop – What do I/we want to Stop Doing? Identify practices, behaviours, or processes that don’t work for you/your team. This way you can phase it out.
  • Start – What do I/we want to Start Doing? Identify new practices, behaviours, thoughts, or processes that could bring positive change.
  • Keep doing: What do I/we want to Keep Doing? Acknowledge what works and successes …
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    selling-is-everybodys-business

    We’re All in Sales – An Internal Team’s Journey

    In 30 seconds

    Lately, I have been working with internal teams of an ASX-listed business. These teams include Audit & Risk, Business Consulting, People & Culture, and Diversity & Inclusion.

    Initially unsure about their needing to know how to sell, these teams have embraced the concept of incorporating human-centred solutions and value-based selling strategies into their interactions with internal stakeholders. Whether providing consulting support, ensuring compliance, reporting accurately, or promoting diversity, these teams need to engage, listen to, and persuade their clients to adopt new ideas and practices aligned with corporate goals and governance obligations.

    As the Audit & Risk Team said, ‘We’ve …

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    AI AND Humans

    Sales Trend 6 of the Barrett’s 12 Sales Trend Report for 2023 is about the challenges and opportunities of incorporating AI in a human-centric business.

    Interview with KARL MATTINGLY // Founder of DYSRUPT LABS

    In 30 seconds

    AI is a tool that saves time, money, and worry while uncovering valuable insights for businesses. Karl Mattingly, founder of Dysrupt Labs, emphasises the importance of human-centric AI. By reducing human error, AI can improve customer experience, accelerate discoveries, and enhance healthcare outcomes. Karl highlights the value of a hybrid human-AI approach, where AI partners with human experts to produce superior results. While …

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