Sales Essentials Video Tips Series Sue Barrett explores the importance of prospecting in your sales efforts.
Prospecting Comes First – SEVT
- May 23, 2018 11:22 am
- Written by Josh Schmalenbach
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Want to find & own uncontested markets? Try Blue Ocean Strategy
- May 18, 2018 10:42 am
- Written by Sue Barrett
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In today’s cluttered business landscape and global marketplace, finding uncontested markets to sell into and own, free of competition, at least for the foreseeable future, is getting harder, and harder and harder. Developing innovative ideas that turn into something new, unique and viable, are not easy to copy, and deliver revenue and healthy margins is […]
Opening a Customer Meeting – SEVT
- May 17, 2018 11:37 am
- Written by Josh Schmalenbach
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Sales Essentials Video Tips Series Sue Barrett discusses how you can open a customer meeting to ensure you have the best chances of success.
The differences between business, sales, and marketing strategies
- May 11, 2018 3:39 pm
- Written by Sue Barrett
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This week we thought we would touch on the differences between business, sales, and marketing strategies. The reason for that is that there’s usually confusion between sales and marketing strategies. To avoid confusion, it’s always good to look at definitions. Michael Porter defines strategy as the set of choices that define a company’s distinctive approach […]
What are the biggest sales issues & opportunities for CEOs & Sales Leaders today?
- May 4, 2018 10:37 am
- Written by Sue Barrett
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Since late 2014, we have been rolling out the Sales Strategy & Operations Audit working with a wide range of businesses across industries in the public, private, and N4P sectors to help them sell better. In 2017, we compiled the Barrett Sales Strategy & Operations Benchmark Report for 2015-2017 based on over 20 companies and […]
Sales Trend 4: Buyer Behaviours, AI & the Future of Sales Roles
- Apr 27, 2018 12:45 pm
- Written by Sue Barrett
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Sales Trend 4 from the Barrett 12 Sales Trends Report for 2018 is about buyer behaviours and the future of sales roles. According to Gartner Research, by 2020 85% of interactions between businesses will be executed without human interaction. [i] Automation has already diminished the number of people required for blue collar manufacturing roles; however, […]