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Solution Selling & Value-based Selling

By / / Blog, Sales Skills, Sales Training, Selling Better, Solution Selling, Value Based Selling

Are they the same?

The terms ‘Solution Selling’ and ‘Value-based Selling’ are sometimes used interchangeably. But are they the same?

The short answer is NO.

So, what are Solution Selling and Value-based Selling?

Let’s start with Solution Selling

Solution Selling is about how customers view solutions, not how salespeople define solutions. All the methods that support real Solution Selling encourage salespeople to work with their customers to gain an understanding of what the customer believes is an ideal solution for them.

Solution Selling is a sales method that has been, and continues to be, led by customer demands. In fact, it evolved from other methodologies around …

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Barrett Sales Trends 2023 Humans at the Centre

Humans at the Centre

By / / Blog, Business Growth, Environment & Sustainability, Ethics & Values, Human-centred, Sales Trends, Selling Better

In December last year we launched the Barrett 12 Sales Trends Report for 2023 – Humans at the Centre.

This Sales Trends Report explores the ethics and values, systems and strategies, processes and tools, and ideas and models that businesses and sales operations need to adopt to become truly human-centred and businessworthy.

You may have seen sales trends 1, 2, 3, and 4 as they make it monthly into the blog. (Links at the bottom of this article.)

You can download the full report here and read what each trend is about below.

Humans at the Centre

Sales trend 1 – The …

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Human-centred Growth

By / / Blog, Business Growth, Environment & Sustainability, Human-centred, Sales Trends, Selling Better

What if we aimed to sell better by rethinking our growth strategies and how to create value instead of focusing on the prevailing paradigm of extracting value and selling more, more, more in a finite world? This is Sales Trend 4 of the 12 Sales Trends Report for 2023.

Sales growth is usually the top priority for almost every CEO and sales leader going around. The common catch cries of ‘How do we sell more? How do we grow market share? How do we get more customers to buy more? How do we increase margins and shareholder return’? …

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Selling Better Faster – Sales Training Case Studies

By / / Blog, Case study, Sales Essentials, Sales performance, Sales Results, Sales Skills, Sales Training, Selling Better, Uncategorized, Value Based Selling

When you roll out effective, ethical, human-centred sales training programs to your sales and client facing teams spread out over time really good things happen to your people and your clients, and of course your sales results.

At Barrett, we have any number of Selling Better transformation programs on the go across a range of industries and business types including big corporates with 1,000s of people through to teams of 5-10 made up of seasoned sales veterans and leaders to people brand new to sales. And what we get on a weekly basis are Selling Better stories from the field about …

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Being Respectful Pays on Every Metric

By / / Blog, Common Ground, Ethics & Values, Human-centred, Leadership, Life Skills, Sales Culture, Success, Teamwork, Wellbeing

For a long time, getting ahead in business has been promoted as a war to be won, going into battle, beating the competition, and having a “be tough, no wimps” policy which has created leaders, teams and cultures that are often combative, hyper-competitive (think Survivor) and, in some cases, downright dangerous and toxic to be around.

The accompanying put-downs, bullying, shaming, physical threats of violence, and constant yelling at your team, individuals and colleagues to ‘boost performance’ might make for entertaining TV shows and movies but it does not improve performance. Instead, it has the opposite effect severely diminishing people and …

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Tackling the Rise of Rudeness with Courtesy & Respect

By / / Attitudes & Behaviours, Blog, Common Ground, Ethics & Values, Leadership, Life Skills, Sales Culture, Success, Teamwork, Wellbeing

If you’re sensing that rudeness and incivility are on the rise lately, you would be right.

Research shows that since the pandemic incidents of rudeness and incivility have been escalating worldwide.

Before we look further at the statistics, let’s look at Rudeness and Incivility themselves.

Culturally, people can be perceived as rude if they are too direct, blunt, or cheeky, or if they do not follow certain social mores – customs and codes of behaviour established by a social group- whether they intended to behave that way or not; however, this is not what we are talking about here.

This post is specifically calling …

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The Moral Case for Human-centred Businesses

By / / Attitudes & Behaviours, Blog, Ethics & Values, Human-centred, Sales Trends, Uncategorized

Sales trend 2 of Barrett’s 12 Sales Trends Report for 2023 presents the moral case for putting humans at the centre of businesses.

Adam Smith, often referred to as the father of capitalism, was, in fact, a moral philosopher and said, “Markets could not flourish without a strong underlying moral culture, animated by empathy and fellow-feeling, by our ability to understand our common bond as human beings and to recognize the needs of others.” Smith recognised the moral aspects of humans and the importance of supporting the common good when it came to creating healthy and prosperous societies. …

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