sales-trends-2021-trend-4-welcome-to-the-age-where-less-is-more

Welcome to the age where less is more

By / / 12 Sales Trends Pages Category, Attitudes & Behaviours, Blog, Brand & Reputation, covid-19, Environment & Sustainability, Marketing, Sales Trends, Selling Better, Sustainability & Environment

Sales trend 4 from the Barrett 12 Sales Trends Report for 2021 is about the unexpected changes that COVID brought about in relation to brands.

By guest author Ben Peacock, Founder of Australia’s sustainability and brand purpose specialists, Republic of Everyone.

Meh.

Everything was going so well. Survey after survey was showing people’s concern for the environment was finally translating to sales of products that promised to help do something about it.

Recycled rubber sneakers, carbon neutral phone plans, cafes run by street kids…sustainability was seeing a boom the likes it had never seen before. …

Welcome to the age where less is more Read Post »

2020-sales-trends-virtual-event--the-time-is-now

2020 Sales Trends Virtual Event – The Time is NOW

By / / 12 Sales Trends Pages Category, Attitudes & Behaviours, Blog, Collaboration, Common Ground, covid-19, Environment & Sustainability, Ethics & Values, Human-centred, Opportunity, Optimism, Remote selling, Sales Strategy, Sales System, Sales Trends, Selling Better

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What a year it has been. 

On Friday 13th March, as we were observing the COVID-19 situation we decided to postpone the Barrett Annual Sales Trend Breakfast, planned for March 25th.

Nine months later, on 25 November, we hosted our event virtually. We explored the 2020 Sales Trends, which seem to be even more relevant now than when we wrote them. For our virtual event we assembled our …

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7 things you can do better

Why Collaboration, not Competition, leads to better sales results

By / / Attitudes & Behaviours, Blog, Collaboration, Common Ground, Competition, Ethics & Values, Sales Management, Sales performance, Sales Research, Sales Results, Selling Better, Success, Teamwork

Traditionally, the trope of the solo sales superstar or rainmaker has ruled the hearts and minds of many. Lauded for ‘single-handedly’ winning major accounts, bringing in the most amount of deals, or some other super human sales feat, what might surprise those not as familiar with sales and how selling works, is that none of these sales superstars could have achieved their results without the help of others, because no one lives or works in isolation.

Despite the popular myths, it has been known for nearly 20 years that the most successful salespeople are collaborators and team players, not individual sales …

Why Collaboration, not Competition, leads to better sales results Read Post »

sales-trends-8-selling-better-faster

Selling Better, Faster

By / / 12 Sales Trends Pages Category, Blog, Education in Sales, Sales Essentials, Sales Forecasting, Sales Results, Sales Training, Sales Trends, Selling Better

Sales trend 8 from the Barrett 12 Sales Trend Report for 2020 highlights specific approaches businesses are taking to help their sales teams sell better, faster using technology, modern learning practices, and the wisdom of the crowd.

This is a condensed version of Sales Trend 8, to read the original version you can download the report for free.

The time is NOW to lift our game when it comes to how we deliver sales education, how we do sales forecasting, and how we spot and capture sales opportunities across our entire organisation so we …

Selling Better, Faster Read Post »

barrett-sales-trend-6-what-are-we-selling-now-in-a-post-consumerism-world

What are we selling now in a post-consumerism world?

By / / 12 Sales Trends Pages Category, Attitudes & Behaviours, Blog, Buying, Environment & Sustainability, Sales Trends, Selling Better, Sustainability & Environment

Sales Trend 6 from the Barrett 12 Sales Trends Report for 2020 explores the issues around consumerism, waste, and the role of sales in a post-consumerism world.

This is a condensed version of Sales Trend 6, to read the original version you can download the report for free.

What are we selling now?

Consumerism has been the main driver of economic growth and business performance, lifting people out of poverty since the late 1940s which saw many millions of people get access to amazing innovations in products and services that make their lives much more …

What are we selling now in a post-consumerism world? Read Post »

25 years of helping people and businesses sell better for a sustainable future

By / / Blog, Entrepreneurship, Ethics & Values, Human-centred, Sales Pioneer, Selling Better, Success, Vision, Mission & Purpose

This year we are celebrating 25 years in business.

Barrett opened on January 9th, 1995 with $3,000 and a purpose of helping people & businesses sell better now and for a sustainable future. Here’s our story in a just-over-4 minutes video about our journey so far.

Or if you prefer to read about it, here’s the transcript:

“Two years ago, I asked the Executive GM of a listed company to go out on a limb.

His business was in flux and sales falling. Like many leaders, he thought sales training was THE solution.

Training would happen, I said, but not yet.

Instead, I asked him to, …

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time_is_now

The Time is NOW for Purposeful Optimism

By / / Attitudes & Behaviours, Blog, Collaboration, covid-19, Innovation, Life Skills, Opportunity, Optimism, Purposeful Optimism, Resilience, Sales Essentials, Sales Skills, Sales Strategy, Selling Better, Strategy, Success, Wellbeing

I get the feeling, at this stage of the COVID-19 crisis, that many of us feel like we are living in a kind of ‘Twilight Zone*’ – an ambiguous area between the boundaries of two concepts, conditions – a grey zone; or a state of surrealism, where things that should not make sense seem to do so; or an indefinite or transitional condition. Take your pick.

For many of us, everything we have taken for granted or accepted as standard has been thrown into question. If you’re like me, you’re likely asking yourself, your family, your team, your clients and suppliers, …

The Time is NOW for Purposeful Optimism Read Post »

Necessity is the mother of invention: How to keep on selling better during COVID-19

By / / Attitudes & Behaviours, Business Acumen, Collaboration, Common Ground, Communication, Ethics & Values, Opportunity, Sales Essentials, Sales Leadership, Sales Planning, Sales Results, Sales Skills, Sales Strategy, Sales Tips, Sales Training, Selling Better, Strategy, Success, Wellbeing

As the world responds to contain the COVID-19 disease, we want to make sure that your and our teams stay safe so we are adjusting our commitments and activities in accordance to current regulations.

We also understand that for businesses these are troubling times, but there are ways forward. As they say ‘necessity is the mother of invention’. We want to stay by your side and help you assess your situation, whether that be devising a sales strategy in line with the new reality, or helping your staff keep the business going in a feasible and responsible way. At Barrett we …

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Sales Trend 2 – A better way of doing business

By / / 12 Sales Trends Pages Category, Common Ground, Environment & Sustainability, Ethics & Values, Opportunity, Selling Better, Sustainability & Environment, Wellbeing

Sales trend 2 of the Barrett 12 Sales Trend Report for 2020 is about what businesses and sales teams can do now to start making a difference for people and the planet.

The time for talking is past. The planet and its inhabitants can’t wait any longer. Now is the time for decisive action.

Businesses and organisations can, and should, be part of the solution and support sustainable development, wellbeing and a prosperous future for all.

The blue print is here.

The navigation system is ready for deployment. The UN Sustainable Development Goals (SDGs) call for every business and organisation …

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The Noble Profession of Selling

By / / Attitudes & Behaviours, Ethics & Values, Opportunity, Sales Essentials, Sales Leadership, Sales Management, Sales Research, Self Development, Selling Better, Success

The statement ‘The noble profession of Selling’ may sit well with some. While many others would find ways to say everything to the contrary, bringing up stories about how they or others were ripped off by shonky salespeople. I mean why is it that when someone’s deceived by someone else they say ‘they’ve done a sales job on them’? There’s nothing noble about that, you’d agree.

In a world where it’s too easy to engage and influence people with catchy slogans and memes that can propagate negative stereotypes, fear of the other, division, misinformation and myths, and keep people ignorant or …

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