There are many things written and said about effective sales people, effective leaders, successful entrepreneurs, great teams and so on.

Many descriptions are in circulation. There is an overabundance of experts recommending this approach one day and that approach the next.

Those of us who want to be effective and successful often follow the advice of those experts however we are at risk of turning ourselves inside out and losing sight of what we are really here to do if we keep trying to bend to the winds and whims of the latest management trends, fads, findings, research, etc.

I am not against reading widely, continuous learning, adopting new ways and adapting to change as you have probably realised by now.

However, in recent times I have been feeling overwhelmed by too much information and instead found myself opting for a ‘less is more’ approach to life.

As I always do, I have been sifting through a lot of information and finding that I am beginning to distill some fundamental truths that hold true whatever the fad or trend of the day.

On my most recent distillation process I have found that I was able to identify four valuable life skills that work very well for me in every situation I have found myself in. You will recognise that these skills are essential to effective selling, and I am sure you won’t miss their relevance to all other roles we play, personally and professionally.

So in the spirit of ‘less is more’ here are my 4 valuable life skills which continue to serve me very well:

  1. The ability to ask good questions
  2. The ability to actively listen
  3. The ability to receive and give honest feedback
  4. The ability to reflect on my actions

I hope they serve you well too. Enjoy your sales week.

Remember everybody lives by selling something.