
Traditionally, the trope of the solo sales superstar or rainmaker has ruled the hearts and minds of many. Lauded for ‘single-handedly’ winning major accounts, bringing in the most amount of deals, or some other super human sales feat, what might surprise those not as familiar with sales and how selling works, is that none of these sales superstars could have achieved their results without the help of others, because no one lives or works in isolation.
Despite the popular myths, it has been known for nearly 20 years that the most successful salespeople are collaborators and team players, not individual sales super heroes. The real sales superstars work in cooperation both internally (colleagues, departments) and externally (customers, competitors). These people are the ones … read more by subscribing.

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