The truth is we all tell stories every day in a myriad of ways in varieties of situations for a variety of reasons.
In ancient times, oral storytelling was the original way we passed down our knowledge and wisdom to the next generation. Here in Australia, First Nations people call it The Dreamtime.
Storytelling is inherent in human nature. Storytelling is inherent in sales.
Stories told and aligned to the organisation’s purpose and principles, enrich, transform and sell.
Storytelling like Selling, is ubiquitous.
How well we tell stories, the right stories at the right time for the right reasons to the right people well that’s a whole other story.
This is what I would like to focus on here, especially as it relates to selling.
But I have to set … read more by subscribing.
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