The truth is we all tell stories every day in a myriad of ways in varieties of situations for a variety of reasons.
In ancient times, oral storytelling was the original way we passed down our knowledge and wisdom to the next generation. Here in Australia, First Nations people call it The Dreamtime.
Storytelling is inherent in human nature. Storytelling is inherent in sales.
Stories told and aligned to the organisation’s purpose and principles, enrich, transform and sell.
Storytelling like Selling, is ubiquitous.
How well we tell stories, the right stories at the right time for the right reasons to the right people well that’s a whole other story.
This is what I would like to focus on here, especially as it relates to selling.
But I have to set the scene with you first.
Over 10 years ago I had the pleasure of meeting Sandy McDonald, an author, TEDx speaker, and a clarity and storytelling trainer and coach. I was presenting to a group of people at a public seminar on The Psychology of Call Reluctance and the Fear of Self Promotion. Sandy was in the audience. The reason I remember Sandy so well is that a few days post this session, she sent me a blog she had written about me, my topic and the stories I shared and the positive impact it had on her. This had never happened to me before and I was very moved by her narrative.
We connected on Linkedin, chatted every now and then but it wasn’t until early 2019 that we reconnected again on a much deeper level. You see I had just released my book ‘142 Days of Gratitude that changed my life forever’ and posted a chapter excerpt which explained what prompted me to write the book. Sandy reconnected with me again posting her story about what my story meant to her.
What became clear is that our relationship was being forged on storytelling and that storytelling is at the heart of every human relationship. Which is why we are now working together to help other people develop their craft in storytelling to build meaningful connections and forge better relationships that drive better business and create better outcomes personally and professionally.
I’m a storyteller by default because I have never studied the craft of storytelling like Sandy has. For instance, Sandy’s been working with us to Barrett to help us further develop our stories. She’s been working with us on how we tell the story of our 25 years of evolution at BarRead more by subscribing: