Sales Trend 3 from the Barrett 12 Sales Trends Report for 2018 is about Human Centred Selling.
Bestselling author and business icon Stephen Covey once said: “When you show deep empathy toward others … That’s when you can get more creative in solving problems”.
In this hyper connected world it’s easy to gain access to information and make simple online purchases that are transactional in nature; items that we know how to use ourselves. However, today there is so much information and so many choices available that many customers are finding making buying decisions overwhelming, especially when things move beyond the simple transaction to something more complex.
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