Create your ‘Ideal’ sales force blueprint

Now is the time to rethink your sales strategy and your sales force. Design the sales force your business needs and get great results.

Tip: It’s all in the thinking and planning that happens before the execution.

To help you start your thinking and planning here are two case studies from our work files where the businesses got it right.

Story one: Transform your current sales team into a new sales team

“The Sales Culture transformation and competency project we worked on with you in 2008 has been such a great success for our team. The culture is now fantastic and the morale of …

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Success is a moving platform

Do you have the wrong sales team delivering your sales strategy?

Ask yourself the follow the questions:

  • How has your strategy and /or market place changed recently?
  • How have you seen the role of ‘sales’ change over the last few years in your industry?
  • How do your sales people compare to your competitors?
  • How do your sales people need to sell now?
  • How is your product offering behaving in the market place now? Was it once exclusive and now a commodity?

The definition of a ‘good’ salesperson is driven by many possible needs. Those needs are a function of industry standards, changing market conditions, competition, corporate strategy …

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The cost of poor sales selection

Have you ever done the math on how much sales recruitment costs you, especially when you get it wrong?

If you are like most managers then chances are you haven’t. So let’s consider the costs, overt and covert, involved in sales recruitment.

If you don’t know it already, sales recruitment is one of the toughest assignments around. I know this firsthand, as I was in this role for over 8 years with a leading consultancy and recruitment company. During this time, I interviewed about 8,000 sales people face-to-face in the technical, industrial, medical, and scientific industries. Remember, this is not counting all …

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Start small and really network

I have attended my fair share of networking events and more often than not, I find that I do not get any quality time to network and begin the process of building viable business relationships for the future. I find the time allocated to speak with people and start to get to know them is often too short, coupled with too many other distractions.

When attending these networking events I find I usually get the most value out of listening to the key note speakers. If I am fortunate enough to strike up a meaningful conversation in between the breaks with …

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Creating the right environment

I was running a ‘train the sales trainer’ session with some experienced, professional Sales Managers the other day. The session I ran is designed to equip these managers to run mini sales training modules of as part of our sales fitness programs. Many manages are not trained facilitators and so we make sure we give them the information they need to set up an effective learning environment. All was going well until we came across the content entitled “Creating the right learning environment” which is a practical guide about what you need to prepare and take into account when setting …

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Exceptional Prospectors

  • “My most important appointment is prospecting and I do it first up every day.”
  • “I qualify all leads I generate and have an approach to handle those that aren’t ready yet.”
  • “People appreciate a professional sales approach and are able to make an informed decision to say ‘yes’ or ‘no’ because I clearly explain, up front, my reason for contacting them using a customer centred approach. They need only say ‘no’ if they’re not interested.”
  • “I have a list of categorised prospects or influencers and a set approach for each category.”
  • Is this what you say, and how you feel and act about prospecting?

    These …

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    An ideal sales week

    • Are you finding that you are over servicing your existing clients and not bringing in new business?
    • Are you running out of time each week to do the important sales jobs such as prospecting?
    • Are you at risk of not meeting your sales budget?

    In my many interactions with sales people I have found that many find they have problems prioritising their week. They often get caught up in activities that do not produce revenue, leaving them vulnerable.

    Let’s look at the key activities that should feature as priorities in most sales people jobs:

    Revenue Generating Activities
    Direct

    • Prospecting (phone calls, etc.)
    • New business client meetings (with …

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    Leading a healthy sales career

    It is well documented that being healthy (physically, emotionally, and mentally) is vital to leading an effective and productive life.

    In sales your health is a critical factor to your success. Many highly successful sales people I meet are self disciplined in all aspects of their life ensuring they are fit, healthy and well trained in their profession.

    Having a healthy sales career is underpinned by the individuals healthy life style, and a well managed business which includes good sales support, clear goals and leadership.

    I have written before in a previous post Healthy salespeople, healthy …

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    The Hard Sell

    I declare right up front that I am not, and never have been a fan of the Hard Sell. You have probably guessed that from all my previous posts.

    And if you ask most people about what they think about the profession of selling they will often describe something akin to the ‘Hard Sell’. Of late I have also noticed a rise in ‘hard sell’ stories where people are being unnecessarily pressured to buy or sales people being pressured to sell at almost any cost.

    The hard times may be pushing some people to do things they wouldn’t normally do like the …

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    Who’s in charge of your sales recruitment?

    1. How much is a good sales person worth to you?
    2. How much is a good hiring manager worth to you?

    Speaking about recruitment in these current economic times may seem foolish, however in the area of selling, this is where you could make great strides by picking up highly effective sales people who have found themselves on the job market or are looking for a better business to work in. I know of a few highly competent sales people and sales managers who have been let go along with other staff as part of large staff reduction strategies.

    In …

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