classroom-vs-online

Will we ever return to traditional classroom education?

When was the last training workshop you attended with a group of people in a brick and mortar classroom or training facility? A while ago I suspect.

For the vast majority of learners in businesses, schools and universities, the traditional face to face classroom setting is not available during the restrictions of the current pandemic.

Does this mean an end to formal education and learning? Of course not.

What it does mean is that, at no other time in history, we have the perfect opportunity to re-frame, re-imagine and re-design education and formal learning and effectively re-engage learners in how to upskill, learn, …

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Selling Better, Faster

Sales trend 8 from the Barrett 12 Sales Trend Report for 2020 highlights specific approaches businesses are taking to help their sales teams sell better, faster using technology, modern learning practices, and the wisdom of the crowd.

This is a condensed version of Sales Trend 8, to read the original version you can download the report for free.

The time is NOW to lift our game when it comes to how we deliver sales education, how we do sales forecasting, and how we spot and capture sales opportunities across our entire organisation so we …

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Will ‘Selling Remotely’ become the norm for field sales teams post COVID-19?

Will selling remotely become the norm post COVID-19 for B2B and Complex B2C field sales teams?

The early signs say ‘yes’, but let’s take a closer look at what’s happening.

Many things have been tossed up in the air with the advent of the COVID-19 crisis.

Take, for instance, the boom in Zoom meetings on every level – keeping people in touch with each other across the street, suburb, state and international boundaries. It’s something many of us are getting used to.

Whether it’s Zoom, MS Teams, Skype, Facetime, WhatsApp or even the humble telephone, staying in touch and communicating with people is vital …

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The Unsung Heroes of Brand Success

The Unsung Heroes of Brand Success

“Mirror, mirror, on the wall, who is the greatest of them all?”

The majority would cry Brand of course – brand maketh the company. This includes brand aesthetics, logos and messaging (branding and promises), product design, marketing activities (advertising, social media, etc.), brand recognition, and so on.

When we talk about famous successful brands such as Apple, we know that they have big – read huge – marketing budgets. They have invested heavily to make it just right. Those most successful, like Apple, have also managed to create a large loyal following base which makes them the greatest of them all.

The power …

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How do we enable our ‘pilots and crew’ to land safely?

As a Learning and Development professional you can ensure your “pilots and crews” not only perform well during normal operations, but can also be equipped with the right training, coaching and support when the crisis hits.

Whether your business has been affected by the COVID-19 crisis directly or through the ripple effect along the supply chain and out to customers, your sales and service staff and their leaders are probably worried now -both personally and from the business point of view- about how to manage sales and service operations remotely with the disruptions the crisis might cause …

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How do I keep the business going?

It might seem difficult –and it probably is, like landing a plane on a river– but there are ways to help your business adapt and keep going through COVID-19. With the right business and sales infrastructure, your experience and that of your team, and the right advice, training or up-skilling you can land safely. Luckily, we have more than 208 seconds to get your business ready.

We have remote solutions in place to help you:

  • Develop your COVID-19 Sales Strategy & Plan: This process provides the best starting place to allow you, senior leaders and your sales team …
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    How to stay open for business: Selling Better during this crisis and beyond.

    Do you remember the plane that landed on the Hudson River in New York City in 2009?

    Both engines of the plane lost thrust after colliding with a flock of geese. The plane was going to crash. There was no time to get anywhere else safely. The pilot, Captain Chesley “Sully” Sullenberger, with the help of his co-pilot and crew landed the plane on the Hudson River. All 155 passengers and crew survived. 208 seconds passed from the moment the plane lost power to the safe landing.

    The most important factors in this successful landing were that the captain and co-pilot were …

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    Necessity is the mother of invention: How to keep on selling better during COVID-19

    As the world responds to contain the COVID-19 disease, we want to make sure that your and our teams stay safe so we are adjusting our commitments and activities in accordance to current regulations.

    We also understand that for businesses these are troubling times, but there are ways forward. As they say ‘necessity is the mother of invention’. We want to stay by your side and help you assess your situation, whether that be devising a sales strategy in line with the new reality, or helping your staff keep the business going in a feasible and responsible way. At Barrett we …

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    Celebrating 25 years of Helping People & Businesses Sell Better

    The 9th January, 2020 marks 25 years in business for Barrett.

    25 years of helping people and businesses sell better.

    25 years of exploration, research, experimentation, creation, building, encouragement and promotion of, and learning and education in ethical human centred sales systems, strategies, processes and practices.

    25 years of a self-funded research project focused on creating The Selling Better Movement with the hope it will help people understand that there’s a better way of doing business.

    A way in which we can all be prosperous.

    I started the business out of my home office with $3,000 in capital on 9 January, 1995 with an idea …

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    Selling Better, Faster – Total Sales Team Turnaround

    I’m feeling elated and vindicated yet again.

    I’m feeling very optimistic about the future of sales systems and sales stewardship.

    Two weeks ago I sat down with a very large key B2B client of ours to do a two year retrospective on their Selling Better Project. Considering where we started with this Executive General Manager  discussing his major issues, concerns, ideas and opportunities around their lack of sales strategy, sales operational framework and sales processes, the lack of stewardship and coordinated discipline within the national sales team, the turnaround and results have been thrilling on many levels:

    • Sales are up 8% and steadily …

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