ai-at-your-side-not-in-your-place

Humans-in-the-Loop: Selling Smarter with AI

By / / AI & Data, Sales Relationships, Sales Skills, Sales Tips

In 30 seconds

As AI reshapes sales, success hinges not on replacing people, but on partnering with machines. The “human-in-the-loop” model lets AI do the heavy lifting -analysing data, predicting behaviour, and automating tasks- while humans bring empathy, strategy, and ethical judgement. Like doctors interpreting AI-generated diagnostics, sales professionals must translate insights into value-driven conversations. You decide which leads matter, tell the story behind the data, and build trust that machines can’t replicate. In a world of rising automation and risk, human connection is your competitive edge. With AI at your side, not in your place, you drive better decisions, …

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apples_call_screening__a_game-changer_for_smarter_prospecting_in_sales_and_pr

Apple’s Call Screening: A Game-Changer for Smarter Prospecting in Sales & PR

By / / AI & Data, Networking, Prospecting, Sales Skills, Self Promotion

In 30 seconds

Apple’s iOS 26 call screening feature, requiring callers to state their name and purpose before the phone rings, is reshaping cold calling. With over half of Australia using iPhones, this shift challenges outdated spray-and-pray tactics. But it’s not the end, it’s an upgrade. At Barrett, we see this as an opportunity to improve prospecting: lead with relevance, personalise outreach, leverage referrals, and engage online. Smart, respectful contact builds trust and cuts through the noise. This change pushes us toward better sales practices, more human, more thoughtful, and more effective. Cold calling isn’t dead; it’s evolving. The future belongs to those who adapt.

Apple’s Call Screening: A Game-Changer for Smarter Prospecting in Sales & PR Read Post »

human-centred-mindset-to-drive-sales-careers

Looking Beyond “Can I Help You?” – The True Purpose of Retail Sales

By / / Attitudes & Behaviours, Customer experience, Human-centred, Sales Culture, Sales Skills

In 30 seconds

Retail done right is not about pushing products — it’s about helping people. When we approach customers with genuine curiosity, purposeful care, and acknowledgment, we build trust and meaningful human connection. As Peter Drucker said, the purpose of business is to solve problems; revenue follows naturally. Whether in a pharmacy, hardware store, or camping outlet, retail staff who listen, support, and guide customers are making a real difference. A simple “Can I help you?” becomes a powerful conversation when it comes from a place of empathy. This human-centred mindset turns retail into a rewarding, purpose-driven career.

In 2 …

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building-rapport

Have We Lost the Ability to Build Rapport?

By / / Attitudes & Behaviours, Brain Science, Communication, Sales Skills

In 30 seconds

In a world dominated by social media and hustle culture, the art of building rapport—a vital human skill—feels increasingly lost. Rapport fosters trust and connection, yet today, interactions often feel superficial, transactional, and lonely. Biologically, our brains are wired for connection through mechanisms like mirror neurons and oxytocin, but these are disrupted by online performances and self-promotion. Oversharing and invasive behaviour further erode trust, while dangerous personalities like social narcissists exploit others under the guise of charm. Reclaiming rapport requires authenticity, empathy, and listening with intent

In 2 minutes

Rapport is a vital part of human interaction, the glue that …

Have We Lost the Ability to Build Rapport? Read Post »

social selling

How Prepared Are B2B Sales Teams for Social Selling?

By / / Blog, Brand & Reputation, Business Growth, Networking, Sales Results, Sales Skills, Selling Better, Social Media, Social Sales, Soft skills

In 30 seconds

B2B sales teams are adopting social selling, but many remain in the early stages of mastering it. Direct phone prospecting still plays a role, particularly for high-value and complex sales, but it must now complement the digitally driven strategies of social selling. The future of sales lies in blending the relationship-building power of social selling with the personal touch of phone calls, creating a seamless approach that adapts to the needs of modern prospects. By doing so, sales teams can work smarter, not harder, to achieve lasting success.

In 2 minutes

Social Selling—the process of using social media platforms to …

How Prepared Are B2B Sales Teams for Social Selling? Read Post »

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Trend 11 – Off the shelf AND Customised

By / / Blog, Buying, Customer-centric, Sales Skills, Sales Tips, Sales Trends, Selling Better, Value Based Selling

This is Trend 11 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

In B2B sales, we are seeing a trend where buyers seek quotes from salespeople without specifying a situation, needs, or priorities. Salespeople must strategically offer adaptable solutions, conduct thorough research, present flexible options, emphasise universal benefits, and share customised case studies. Transparent pricing and language implying customisation build trust. Highlighting modular features reinforces adaptability. This approach navigates the challenge of providing value-based quotes with limited buyer information. It positions sales professionals to later …

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Deep Practice – The Path to Soft Skills & Sales Mastery

By / / Attitudes & Behaviours, Blog, Brain Science, Coaching, Education in Sales, Emotional Intelligence, Learning and Development, Sales Coaching, Sales Skills, Sales Training, Selling Better, Soft skills

In 30 seconds

Mastering soft skills, such as empathy, emotional intelligence, and active listening, is key to success in sales and service. These skills foster strong customer connections and help create value-driven solutions. Deep practice, a focused approach to skill-building, involves breaking down complex tasks outside of a person’s comfort zone into manageable steps and practising them intentionally and repeatedly. Sales and service professionals can refine their techniques through purposeful practice and immediate feedback. Leaders and coaches play a crucial role by guiding their teams through actionable steps, providing feedback, and fostering continuous improvement that translates into better performance.

In 2.5 minutes

Mastering …

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top-5-barrett-blogs

The Top Five of Q1

By / / Attitudes & Behaviours, Blog, Business Growth, Collaboration, Communication, Competition, Everybody Lives By Selling Something, Human-centred, Leadership, Procurement, Sales Leadership, Sales Skills

It’s the end of Q1 here in Australia and these have been the five most read blogs this quarter.

1) In a fast-paced sales environment, reflection is often overlooked. However, taking time to analyse experiences is crucial for growth.

The Power of Reflection for Sales Success

2) Excellence in sales team performance relies on a balance between well-established processes and individual agency.

Trend 5 – Process AND Agency

3) The revelations of corruption in the building industry highlight longstanding issues such as kickbacks and bribery, which erode public trust and fair competition. A corruption-free industry …

The Top Five of Q1 Read Post »

kick start your sales growth

“Would You Like Fries With That?”

By / / Blog, Sales Process Maps, Sales Skills, sales-process-map, Selling Better, Solution Selling, Up-selling & Cross Selling

In 30 seconds

Upselling is not merely about increasing a customer’s bill; it’s about adding value by offering complementary products or services that enhance the primary purchase. When done correctly, it addresses the customer’s specific situation, improves the overall deal, and strengthens customer relationships. Successful upselling requires a deep understanding of the customer’s needs and should be integrated into the sales process, not treated as an afterthought. The key is to present upsell options as part of the overall solution, making it a natural extension of the sales conversation.

In 2 minutes

Upselling is a classic sales technique used to add items to …

“Would You Like Fries With That?” Read Post »

Why a Sales Career is brilliant for women’s health & well-being

The Power of Reflection for Sales Success

By / / Attitudes & Behaviours, Blog, Life Skills, Mindful selling, Sales Skills, Sales Tips, Self Development, Success, Wellbeing

In 30 seconds

In a fast-paced sales environment, reflection is often overlooked. However, taking time to analyse experiences is crucial for growth.

Reflection:

  • Fosters self-awareness, improving communication and client relationships
  • Helps salespeople gain valuable insights into client interactions to better tailor their approach
  • Promotes adaptability, allowing salespeople to adjust to changing markets and client needs

Sales activities like strategy planning and coaching already involve reflection. However, it’s also important to schedule dedicated time for deeper analysis and exploration of current situations and new opportunities.

By nurturing a culture of reflection, businesses empower their sales teams for long-term success.

In 2 minutes

While a busy sales environment often prioritises action, …

The Power of Reflection for Sales Success Read Post »

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