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“Would You Like Fries With That?”

By / / Blog, Sales Process Maps, Sales Skills, sales-process-map, Selling Better, Solution Selling, Up-selling & Cross Selling

In 30 seconds

Upselling is not merely about increasing a customer’s bill; it’s about adding value by offering complementary products or services that enhance the primary purchase. When done correctly, it addresses the customer’s specific situation, improves the overall deal, and strengthens customer relationships. Successful upselling requires a deep understanding of the customer’s needs and should be integrated into the sales process, not treated as an afterthought. The key is to present upsell options as part of the overall solution, making it a natural extension of the sales conversation.

In 2 minutes

Upselling is a classic sales technique used to add items to …

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Seeing the world from your client’s perspective can make for easier sales

By / / Brand & Reputation, Communication, Customer Service, Marketing, Mindful selling, Sales Strategy, Up-selling & Cross Selling, Value Proposition & Value Add, Vision, Mission & Purpose

Each week we meet and speak with a variety of prospective and/or existing clients who have problems they need solving in our area of expertise. It is more than likely we will deal with a mix of clients: some with little or no understanding about what we really do and those with previous experience, knowledge and opinions in our area of expertise. And then there are those clients who are in between. Whatever their level of sophistication, how well we understand and identify our clients’ key priorities and problems, and what they value about working with a credible business partner …

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Trust-based relationships

By / / Brand & Reputation, Collaboration, Customer Service, Ethics & Values, Networking, Prospecting, Sales Relationships, Sales Results, Sales Skills, Sales Talent, Up-selling & Cross Selling, Value Proposition & Value Add

I typed ‘Sales’ into youtube.com the other day just to see what was on offer. I have to say that some of the initial videos displayed on the front page were very disappointing indeed, especially when it came to building trust-based relationships with clients.

One well-known speaker was spruking ways to get your prospect to call you back. His idea was to leave a provocative half message that said something along the lines of “I’ve just been speaking to your competitors and they said you are in big ” then he suggested hanging up before you competed the message. …

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Making the most of Up Selling & Cross Selling

By / / Sales Planning, Sales Results, Sales Skills, Up-selling & Cross Selling, Value Proposition & Value Add

Do you sell one thing and one thing only? Probably not. I suspect your business has a range of things it can offer. And I suspect that many of these things can be integrated together to make an end-to-end solution or various combinations that lead to much larger sales.

If this is the case, then how well are you selling in the size and scope of your business offerings?

Too many times sales people get fixated on the immediate sale in front of them not really seeing the potential of that sale now or into the future. If they would only ask …

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