Being authentic in sales

By / / Attitudes & Behaviours, Ethics & Values, Sales Relationships, Value Proposition & Value Add, Vision, Mission & Purpose

The 20th century approach of one-upmanship, although still encouraged by many traditional sales managers, seems to be slowly retreating into the shadows of the past as crude and old-fashioned. Polar opposite to the latter, but just as unproductive, are the approaches of:

  • A whining puppy (pleading for a sale trying to make customers feel sorry for you).
  • A chameleon (always bending and twisting yourself to fit any situation, often losing yourself in the process).
  • A parrot (not adapting your approach enough to suit the style if the client).

These approaches often annoy customers and elicit pity rather than trust.

Too many sales people (in particular …

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Influencing vs Negotiating

By / / Attitudes & Behaviours, Communication, Emotional Intelligence, Negotiation, Sales Relationships, Sales Results, Sales Skills, Sales Training

It has often been said that very strong negotiation skills are critical to being a high performing sales person. However, findings from our “sales force fitness” profiling work, where we profile critical qualities for successful sales performance in many businesses, large and small, is telling a very different story.

Before you invest your training dollars into negotiating skills training for your sales team, you might like to think about investing it into influencing skills training instead.

Why? The ability to positively influence prospects or clients towards your brand and product offering – more so than negotiation – is what is needed in …

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The Power of Women in Sales Leadership

By / / Attitudes & Behaviours, Gender & Sales, Performance Management, Sales Coaching, Sales Leadership, Sales Management, Sales Relationships, Sales Research

As the New York Stock Exchange is now looking at “employee engagement” as a significant predictor of higher share value and market return, and given we are all competing, not just for clients and market share but for good employee talent, maybe a key performance indicator for sales management could be in Organisational Citizenship Behaviour (OCB).

I came across some recent research into sales management, and it got me thinking about how team leaders were not allowed to “mother” their sales teams.

A loaded term, “mothering”, and without proper definition creates myths and innuendo where none should exist. The following research piece …

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Sales and emotional intelligence

By / / Attitudes & Behaviours, Brain Science, Emotional Intelligence, Mindful selling, Neuroscience in Sales, Sales Relationships, Self Development, Success, Wellbeing

The “gender” discussion highlighted by my Sell like a Woman project, articles and other research leads people to believe that women are doing things men cannot because of gender. And this is causing sighing and forelock tugging in some male circles. “Not another feminist on her soap box” or “all men are useless” I hear some say.

As stated previously, my approach is not to denigrate men or idolise women, but to bring you information and findings that give you food for thought to help you make decisions so that you can be more successful at what you choose to do …

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Changing sales perceptions

By / / Sales Relationships, Sales Skills

Stop for a minute and reflect: What is your view of selling? Has your perception of sales changed over the years?

Your answer is most likely ‘yes’ if you are a customer or salesperson in business to business (B2B) sales. But not if you are a customer of retail. More about that another time.

Today’s changing B2B and high-end B2C sale practice styles are an adaptation to the environmental forces. The change towards people-centricity is evident in a number of organisational functions, in particular the sales function where there has been a significant shift from product-focused selling to relationship selling.

To serve their …

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Men are from Mars. Women are from Venus.

By / / Attitudes & Behaviours, Brain Science, Communication, Emotional Intelligence, Gender & Sales, Neuroscience in Sales, Sales Relationships, Sales Research, Sales Skills, Self Development

Last week I explained that my blog is called Sell Like A Woman because there is an increasing body of research overseas showing that woman are often outperforming men in achieving sustainable results in sales and client relationships. And I promised you I would start to highlight, from my research, what successful sales women do especially well. So here is your first snippet.

Men are from Mars. Women are from Venus.

I asked 50 highly successful sales women across a wide variety of industries about the differences between male and female sales people.

There was a uniform feeling among all the women interviewed …

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It’s all about the relationship – don’t they get it?

By / / Collaboration, Communication, Customer Service, Emotional Intelligence, Sales Relationships, Sales Skills, Sales Strategy

I was out on my daily morning walk yesterday and found myself reflecting on the value of relationships – personal and professional. Due to the growth spurts of my 2 boys I often find my daily walk includes a stop at a well known bakery and our newly adopted local fruit shop. This is where my story about the power of substantial relationships has its anchor point.

For the past year I have been trying to find a new greengrocer. You see my old green grocer, Sam retired last year after 44 years in the same shop much to …

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Who is your brochure written for?

By / / Communication, Marketing, Sales Culture, Sales Relationships, Sales Skills, Social Media, Strategy, Value Proposition & Value Add

Have you ever looked at who most company brochures are written for?

Every sales person or manager I have posed this question to looks at me sheepishly. Their gaze is averted and they appear embarrassed. They know exactly what I am talking about.

What they are embarrassed to admit is that most of the brochures or advertising material that we come across is written for the company glorifying the company and its products, its commitment to customers, its founders or CEOs and so on, rather than speaking directly to the customer about the customers’ issues, concerns or aspirations and how the company …

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Marketing, sales and service silos – why?

By / / Sales Relationships, Value Proposition & Value Add

For people in the communications industry it is appalling that there is a lack of real communication occurring between their marketing and sales departments.

All too often I see departments vying for budgets, leadership, ideas, etc. Some people believe marketing drives the engine and sales are irrelevant, or sales are king and what is marketing anyway?

It’s not just the sales people. Some organisations don’t even know the difference between marketing and sales or don’t see the connection between the two in the first place.

This causes all sorts of problems, the likes of which can include:

Marketing initiating a premature campaign and forgetting …

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