First Impressions

Picking up from my recent posting “We’ll meet again” I thought it would be worth looking at how First Impressions can impact our opinions of other people and their opinions of us. In turn first impressions can affect the desire to work together or not. Have you ever regretted a time when you didn’t make a favourable first impression? Did you wish you could have your time over again to make a more positive impression? I am sure you are not alone. We can all think of a time when we messed up. As the old saying goes: ‘You don’t …

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Culture and Communication

Selling and servicing across cultures is more common now than it has ever been. And as more and more of us come across international sales opportunities I thought it would be worth while looking at some of the challenges we may come across when trying to communicate effectively cross culturally in sales or other business areas.

In many of the articles I have written I advocate for open, honest, trust based relationships. And I still do, however being a direct, no-nonsense, tell-it-like-it-is person that is what I value most. Therefore, by contrast, I can often find indirect, seemingly non-committal, …

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The Law of Reciprocity

Starting out a prospecting call or receiving a customer call with a negative, resigned or flat, uninterested attitude will not inspire anyone and more than likely lose you customers. I find people are often very unaware of just how they come across to other people and then act surprised when people are rude to them or treat them with indifference. They do not seem to realise that they are often the cause of the response.

One of the key challenges of being in a customer-facing role (sales, customer service, technical support, etc.) is that you are not in control …

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Contact vs Connection

Know the feeling when you make contact with someone and you both promise that you will keep in touch but never do? Or someone you met briefly at a function, where you exchanged business cards, calls you up asking for one favour after another never seeming to return the favour? Or others still who seem to make friends with you only to use you to get to someone else and drop you and soon as they do? Well you are not alone. These are some of the pitfalls when it comes to networking and …

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Trust-based relationships

I typed ‘Sales’ into youtube.com the other day just to see what was on offer. I have to say that some of the initial videos displayed on the front page were very disappointing indeed, especially when it came to building trust-based relationships with clients.

One well-known speaker was spruking ways to get your prospect to call you back. His idea was to leave a provocative half message that said something along the lines of “I’ve just been speaking to your competitors and they said you are in big ” then he suggested hanging up before you competed the message. …

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Networking

Although technology has become increasingly important in recent years, the importance of relationships in business has not changed. Upon reflection, it appears that we have taken the following path.

Technological Era ——> Industrial Era

In fact, it has been predicted that over the next ten to fifteen years, we will see a new era emerge; that being the era of the relationship in doing business. It is estimated that the relationships we have in business with our customers and within organisations will be the key differentiator for businesses worldwide.

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Getting past the Gate Keeper

This time of the year many people are trying to get back into the swing of things after their Christmas break. It’s about this time that many sales people begin their prospecting efforts in earnest and many people are back from leave. It is as good a time as any to prospect.

So as it’s the New Year, I thought we could take a fresh look at some old issues.

One of the most common complaints I hear from sales people time and time again is ‘How do I get around the gate keeper?’

A Gate Keeper is the person who can prevent …

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A Car Sales Story with a difference

Is there such as thing as a ‘good’ car sales story?

My husband and I recently bought two new cars over the Christmas break. We initially went in to buy one car. It wasn’t a Christmas splurge if that’s what you’re thinking – nor was anything it like the recent press on luxury cars and their owners. We wanted to go smaller and greener for all sorts of reasons I am sure you can image and one of our cars was at the end of its lease. Having done our research, the ‘make’ of our last …

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You’re on show

Today people are looking for honesty and authenticity and do not have time to be misled. They want to work with people who are what they say they are. They are assessing your every word and action. They are looking beneath the surface and are wanting to see the real you.

Many people are now more wary about companies and sales people making big claims and promises with lots of ‘sizzle’. They are wary of the ‘charmers’ and the sales people after the ‘big kill’. What they are now looking for is the steak and all that comes with …

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What do clients want?

Clients don’t expect to be coerced, bullied, tricked or intimidated into buying. They don’t expect to be treated like an idiot by sales people who just talk at them and flash brochures or product sheets. Relationships do not work effectively if they are forced!

Clients are now after ‘Business people’who can sell.

Most clients know what they are after even if they don’t know how to articulate it sometimes.

The ‘market challenger’ or ‘early adopter’ clients are open to new ideas and innovations and whilst they don’t know what they don’t know they are often happy to see competent sales people to learn …

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