Broken Promises & Bagging the Competition
Watching the antics of all the parties in the Federal Election, especially the two major parties, and how they go about trying to convince the electorate to vote for them, has reminded me about what NOT to do in sales:
- Make promises you cannot keep
- Bag the competition
Nothing irks customers more than sales people overstating their capabilities and making claims and promises they cannot keep or live up to. It’s the fastest way to break trust and leave customers doubting you and your business. Making grand claims with little or no substance is foolish at …
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