In 30 seconds The Problem: B2B sales teams have world-class CRM systems and cutting-edge AI tools, yet pipelines are stalling. Research shows technology usage alone explains less than 1% of…
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In 30 seconds In a C-suite meeting, AI’s promise is clouded by confusion. Your inbox overflows with AI pitches: chatbots, analytics, automation. Where to start? One client is learning the…
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In 30 seconds In today's fast-paced business environment, many organisations fall into the trap of seeking quick fixes to complex sales challenges. Point solutions—single-focus tools or training programs—promise immediate improvements…
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In 30 seconds Developing sales technology stacks is crucial for businesses that want to improve their sales processes. By implementing key components such as CRM, marketing automation tools, and sales…
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Did you know that most businesses are unaware of the repeat business and new sales opportunity potential that lies within their customer service teams? There’s a stat going around that…
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When the coronavirus pandemic took hold of the world in early 2020 it was nearly impossible to imagine the effect it was going to have in our lives and how…
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I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research…
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5 things to be wary of when implementing marketing automation in your business Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back…
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5 ways to implement marketing automation in your business Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back to look at ‘5…
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The ‘Driving Sales with Marketing Automation’ series of 3 articles has been developed by Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett. Rishad and Sue…
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