CRM as a business strategy

By / / Communication, CRM, Procurement

‘CRM as a business strategy’ was voted as the Number 6 Sales Trends for 2011. Looking at your Customer Relationship Management systems (CRM’s) as a piece of software? Think again. While CRM’s are getting better, easier and cheaper to use, this year more companies are positioning their CRM’s as a marketing channel to map the true value of their clients to aid their competitive edge.

For those unfamiliar with CRMs, it’s time to familiarise yourselves or be left behind. A CRM is a strategy to manage your company’s interactions with your customers, clients and …

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Why we should coach, manage & measure Sales Inputs rather than Sales Results

By / / Coaching, Communication, CRM, Performance Management, Prospecting, Sales Forecasting, Sales Measures - Inputs & Outputs, Sales Pipeline, Sales Training, Success

Do you leave your sales results to chance? Well you might be if you are like most businesses that are too fixated on Sales Results – the Outcomes. Managing by numbers, sales managers can get blinded by measuring the number of sales made and revenue and profit margins achieved rather than focusing on the vital activities that produce these outcomes in the first place- The Sales Inputs.

Every outcome is the result of its inputs. Every effect has its corresponding cause(s).

Consider the following questions:

  • Do you know how your sales people actually achieved their …

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Noise Reduction part 2: Is too much information making you miserable and losing you sales?

By / / Attitudes & Behaviours, Call Reluctance, CRM, Sales Planning, Sales Research, Time Management

With information comes choice and without proper guidelines and filters in place, too much information and too many choices can lead to indecision. Indecision can then lead to paralysis making us unhappy, unproductive, and at worst, ineffective. In sales careers, or any role for that matter, too much information and the subsequent indecision is a real killer – in fact, making no decision is far worse than making the wrong decision.

Barry Schwartz, professor of social theory at Swarthmore College in the US and author of The Paradox of Choice states “too much choice is …

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Are you ready for the phenomenon of Social Sales?

By / / Communication, CRM, Social Media, Social Sales, Strategy

Social Sales was voted by you as the number 4 Sales Trend for 2010. Arguably, social media is contributing to the democratisation of information and, armed with this information, customers will demand different things from sales people and companies. Customers are tuning into online communities, blogs, forums, and social networks to gather information and make buying decisions.

For instance, the retail car market is undergoing significant changes with customers firmly in the driver’s seat. With the emergence of the information age consumers have far more knowledge about what to buy and where to buy it. …

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Getting back to sales basics

By / / CRM, Sales Planning, Sales Relationships, Sales Results, Social Media, Social Sales

It’s time to get back to basics.

I don’t know about you but recently I have found myself getting more and more distracted by the latest trend and fads, especially the social media phenomena. My reason for this is that I have been trying to get my head around social media and specifically, the impact on the sales profession.

As you may have gathered, I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around …

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What are the benefits of a CRM system in your business?

By / / Collaboration, Communication, Complex Selling & Transactional Selling, CRM, Sales Consulting, Sales Forecasting, Sales Measures - Inputs & Outputs, Sales Pipeline, Sales Planning, Sales Relationships, Sales Strategy, Strategy, Value Proposition & Value Add

First of all what does CRM stand for? CRM = Customer Relationship Management.

The concept of CRM has been around for a long time. The original form of CRM was a manual card system kept by a sales person that usually sat on the sales person’s desk or alongside them in the car. These client cards sets were very valuable to the sales person as this is where they kept important customer information such customer contact details, key contacts in the company, a running commentary on their activities, personal and product preferences, buying patterns, business connections and so forth. Each card …

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