If you want to excel in sales and business, it pays to Sell Like A Woman.
Women AND the Competitive Advantage
Since the early 2000s, research into sales effectiveness shows women often outperforming men in achieving sustainable sales results and authentic, mutually prosperous client relationships, especially in B2B sales, bringing with them specific qualities and capabilities that differ from traditional sales stereotypes. That piqued my curiosity, confirmed my observations and the trends I was seeing towards more human-centred, inclusive business practices and has informed the work of the Barrett team ever since.
Qualities such as collaboration, creating a shared vision for success, orchestrating internal resources, empathy, deep … read more by subscribing.
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