The Holy Trinity of Selling

This post has been inspired by my colleague, Ben Shute, who I work arm in arm with bridging the divide between sales and procurement. He wrote about the Holy Trinity of Procurement Skills and so challenged me to do the same for Sales.

Here is my contribution.

The profession of selling requires a whole range of capabilities. It’s hard to know where to begin to define the 3 core elements for sales – the Holy Trinity of Selling.

So I’ll start with the master categories of Knowledge, Skills and Mindset from Barrett’s Sales Competency … read more by subscribing.