Sales trend 12 – Sales Coaching, at the core of sales success

The last sales trend of the Barrett 12 Sales Trends Report for 2018 is about sales coaching.

In recent years, sales leadership coaching has continuously grown in acceptance by the managers involved in this task, as well as in its meaningful incorporation into the overall sales architecture of sales organisations. It has shifted from being an additional Learning & Development opportunity to becoming a central and critical part of the overall evolution modern sales operations are going through.

When sales management coaching first received broader recognition some two decades ago, it was regarded as a great opportunity to train salespeople in the field, in real client interactions, by … read more by subscribing.