The 9th January 2015 marks 20 years in business for Barrett Consulting Group.
Twenty years of helping companies, sales leaders and their salespeople improve their sales operations and their sales capabilities.
Twenty years of helping salespeople and buyers have better, more mutually rewarding experiences, setting a fairer exchange of value.
As I moved toward this 20th anniversary, I started to muse upon what the sales world was like 20 years ago, compared to what it is like now. Here are just some of my initial musings and observations.
A lot has changed in the sales world over the last 20 years, some changes for the better and some perhaps not.
For one thing Selling used to be nothing more than product monologues – features and benefits dished up to a captive audience. … read more by subscribing.

New Article Email Notification