I have noticed that good sales people are often great storytellers. They have the ability to find the right story to resonate with your situation.
They speak from experience and you know they know their stuff. They can paint a picture that is your picture and get you visualizing success in partnership with them.
They seem to be able to connect disparate situations, events or feelings and find the common thread that binds them all together – together for you to connect with. And even if the story they are telling is not directly relevant to your business or market, the situation or person they describe feels familiar.
There is something comforting in knowing that other people experience what you experience even if they are not related to you. This goes along way to building … read more by subscribing.
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