Do you miss out on growing sales because your clients’ pigeon hole you?

Do you have trouble introducing your clients to new products and services? Does their memory seem to spring back to what you used to do or your initial offering to them? Do they seem to pigeon hole you in a certain category, unable to see or acknowledge that you offer other products or services?

This is a common problem for many businesses especially when they start out as one thing and evolve into something more than a ‘one trick pony’. For instance, one of our client companies has recently merged their new product business with their service and spare parts business …

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How satisfied are you with your sales incentive plan?

A good sales incentive plan rests on a fundamental set of design principles that reward the right behaviours, optimise sales effectiveness, and maximise the return on incentive dollars.

Specifically, a good sales incentive plan design:
• uses performance metrics that are aligned with the company’s overall strategy;
• supports and is consistent with the overall sales force strategy — its job roles, available skills, selling processes, internal culture, etc.;
• is mechanically sound in its design elements; and
• can be administered efficiently

If not well designed however, there may be issues or challenges within each principle which could limit effectiveness, waste …

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Time for reflection and recharging

With this holiday period upon us, many of us take time to rest from the busyness of our daily work lives and spend time with the people we love the most. Often time this space can allow us to reflect on our lives, review what is important to us and appreciate those close to us. For some they can simply feel exhausted and just which to lie still in time to recover for the next busy schedule.

With a 24/7 life style we can often get caught up in being ‘ON’ all the time however if we do not take time …

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Can a sales manager be an effective sales coach?

Coaching usually focuses on two areas of development to achieve excellence: skills and performance. Excellence in performance is knowing the right processes to apply in the right situation, coupled with the personal insight to know how to apply them wisely. An effective sales coach is there to help people achieve excellence and realize many more benefits.

However to be an effective sales coach your people must experience you as a support in helping them achieve higher performance and not a hindrance. Often people experience performance improvement initiatives as ‘threats’ or ‘aimless chats’ leaving people feeling …

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Exceptional Prospecting and Social Media

With social networking sites and the plethora of online data available, 2011 presents us with better quality prospecting and more qualified prospects. ‘Prospecting and Social Media’ was voted as the Number 4 Sales Trends for 2011. Business networking sites such as LinkedIn and Plaxo, and the emergence of Facebook and Twitter as business destinations, give the discerning business or sales person access to quality data where they can research key contacts with an organisation, as well as business activity. Then, when appropriate, they can use this data to make professional connections.

Smart business leaders and sales people are using social networking …

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Should ‘Selling’ be studied at University?

Barrett Research invites you to express your opinion about whether ‘Selling’ should be an applied academic degree. Please complete our Graduate Degree for the Sales Profession’ survey and voice your views.

With the profession of Selling becoming increasingly more complex involving many more variables and the shift from product being at the heart of selling to strategic relationships, collaboration, true value, sustainability and transparency now on the agenda we believe it’s time for ‘Selling’ to step out under the shadow of Marketing and MBA’s to have its own degree status. Recently I was invited to …

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What are the 3 Sales Essentials that make for effective selling?

When we meet with leaders to discuss their sales challenges in achieving sales effectiveness we find that the source of their problems often stem from three key areas: sales planning, sales prospecting and effective sales communication with clients.

Whatever our vocation, we all need to make contact with and communicate effectively to secure the ongoing custom of members, supporters, sponsors or clients to make a living. Yet too many people still leave selling to chance. They do not have a robust sales process in place that works for them …

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Why selling is now a team sport

Subjected to marketing and sales monologues for the better part of 40 years in the form of blanket advertising, product brochures and ‘your call is important to us’ busy signals, customers have taken the lead and are way ahead of us when it comes to having sales and marketing dialogues. Far more informed and sophisticated, and posting blogs, Facebook ‘Likes’, Tweets and reTweets, customers are engaging in their own sales and marketing dialogues about our products, our sales people, our promise, our customer service proposition and our brands, and they are affecting …

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Knowing your business

‘Knowing your business’ was voted as the Number 3 Sales Trends for 2011. With business becoming more complex it should come as no surprise that clients want to work with business people who can sell, think about possibilities and create a work partnership with their businesses. However, our studies with hundreds of sales professionals and middle management sales leaders reveal that the level of business knowledge and commercial acumen is poor or non-existent in many cases. Often trained on product but not on business practices, many sales teams are falling short in delivering …

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What are your relationships built on?

If you are in business for the long haul then you know the value of building your business relationships on solid foundations. Too many times people have fallen foul of the broken promises and pipe dreams offered by those people whose only intention is to make money at your expense. I can recall a few incidents in my career where I have given people the benefit of the doubt only to be let down and in some very rare incidents, ripped off.

In sales and business we meet people every day and need to be able to size up and make …

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