Do you see me? Do you hear me? Does what I say matter to you?

After over 4300 shows in 25 years, Oprah’s final show aired recently where she mentioned that of more than 30,000 people she has interviewed, they all had one thing in common; the need to be validated. Oprah claims that the common three questions they needed answered were:

‘Do you see me? Do you hear me? Does what I say matter to you?’

I propose that these questions are at the heart of 21st Century selling – the principle of exchange of value. How well a salesperson validates their clients and prospects through skills such …

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How your procurement practices affect your sales and brand

Ethical selling and procurement (purchasing) is now in the spotlight. Harvey Norman’s recent publicity surrounding their supposed sourcing and use of Australian native old growth forest timbers in their Chinese made furniture has drawn light on retail procurement practices.

Harvey Norman have been asked by activist groups NGO Markets for Change and GetUp.org.au to explain themselves. GetUp.org.au has even gone to the lengths of creating and distributing a viral advertisement after the Television Classification Board refused to classify the ad, concerned about potential legal action if they did so. …

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Are you letting online leads go cold?

Middle of last year I wrote about sales training and social media and in particular the impact on car dealerships and their sales teams. In particular, their tardiness in responding to online leads. Well it seems this is still a problem – only the other week one of my coaching clients told me about his dealings with a prestigious car brand where he contacted a dealership to arrange a test drive only to have someone get back to him 7 weeks later, well and truly after …

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CRM as a business strategy

‘CRM as a business strategy’ was voted as the Number 6 Sales Trends for 2011. Looking at your Customer Relationship Management systems (CRM’s) as a piece of software? Think again. While CRM’s are getting better, easier and cheaper to use, this year more companies are positioning their CRM’s as a marketing channel to map the true value of their clients to aid their competitive edge.

For those unfamiliar with CRMs, it’s time to familiarise yourselves or be left behind. A CRM is a strategy to manage your company’s interactions with your customers, clients and …

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Big Banks still don’t get it when it comes to working with SME’s

It didn’t surprise me one little bit when I read an article in the Australian Financial Review on 9 June 2011, titled ‘Big Banks deluded about small business’. The article surmises that the vast majority of small business bankers are nothing more than product floggers trying to sell a product rather than providing consultation expertise to their SME clients, on their specific needs and working with them to get the best out of their business banking relationships.

Most disturbing is the bank’s illusion of their customers’ satisfaction with the service they’re receiving. The reality is of course entirely the opposite. Are …

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Why we should coach, manage & measure Sales Inputs rather than Sales Results

Do you leave your sales results to chance? Well you might be if you are like most businesses that are too fixated on Sales Results – the Outcomes. Managing by numbers, sales managers can get blinded by measuring the number of sales made and revenue and profit margins achieved rather than focusing on the vital activities that produce these outcomes in the first place- The Sales Inputs.

Every outcome is the result of its inputs. Every effect has its corresponding cause(s).

Consider the following questions:

  • Do you know how your sales people actually achieved their …

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Why we need to sell results not solutions

‘Results not Solutions’ was voted as the Number 5 Sales Trends for 2011. If you’re business is about selling packaged or aggregated solutions you may be in for a rude shock – the world of selling has changed yet again. The world has moved on from selling solutions to delivering results. Selling solutions is a very “1990’s” approach, however even today much of the sales training you will see still hovers around selling solutions. The truth is people find solutions pretty quickly but delivering real results, well, that takes skill. …

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Like exercise, prospect a little each day and stay sales fit

Prospecting is considered one of the most daunting jobs in selling. Many people in sales or other roles charged with developing new business, especially with new prospects, find the task of prospecting anxiety provoking and tend to put off the prospecting task in favour of more desirable or less frightening tasks. Yet in their desire to escape prospecting they inadvertently set themselves up for greater issues in the future.

Prospecting is the oxygen that fuels the fire of sales. Prospecting involves a series of sequential activities designed to:

  • Identify your prospect
  • Qualify your prospect
  • Prioritise your prospect

Prospecting is therefore a step-by-step process for identifying …

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What can women and men learn from each other about selling?

The world of selling is transforming before our eyes and there are many lessons for the taking. The latest focus is on the emergence of social media and the internet and its impact on customers’ purchase decisions. However, to date little light has been shone on lessons learnt by men and women about gender differences and selling.

I recently had the opportunity to present my latest project focusing on women in sales at an AMCHAM event which, to my delight, was sold out. Attended by men and women, although the weighting was in favour of the women, the 2.5 hour interactive …

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Should you be a distributor or sell your own products?

‘Should I sell and distribute my own products or another company’s products?’ This is the question I really needed to answer back in 1995 and should have answered by 1999 however, it took me a further two years to understand what I really needed to do if I was to achieve my goals and fulfill my ambitions.

When I launched my consulting business in 1995 I had no actual product to speak of, other than myself. I didn’t know much about the world of distributorships nor did I know how long it would take to build my …

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