Helping people and businesses sell better

benefits of coaching

Coaching is globally recognised for its effectiveness and capacity to deliver results.   The world’s leading companies are increasingly investing in coaching and workplace coach training as a tool to develop their people and maintain an edge over their competitors.

There are many studies that detail a variety of benefits coaching has within the workplace.  Barretts view is that yes coaching benefits in many tangible and intangible ways, however, the primary benefit is dependant on what both the individual and organisation wish to obtain from their coaching series.

The coaching relationship is framed within an adult learning cycle that encourages a systematic, solution-focused process of:

  • setting goals,
  • taking actions that ensure sustainable behaviour change, and
  • reflecting to make sense of these changes in terms of new understandings, initial individual goals, desired organisational results and long-term, personal potential.

The Coaching process aims to improve the quality of the coachee's working and personal life and thereby contributes to organisational effectiveness. Sales, Leadership, C-Suite & Organisational coaching can effectively encompass the following areas by helping:

Sales Executive & Sales Teams:

  • Set achievable & stretch sales targets
  • Differentiate your team from the competition
  • Develop a clear sales plan & process
  • Understand the need to incorporate new age & social media applications in the sales plan
  • Develop powerful sales prospecting opportunities by breaking through call reluctance issues
  • Build powerful rapport by understanding the client and its influencers
  • Create winning sales communication skills
  • Meet face to face with decision makers
  • Present client benefits & ROI succinctly as a winning opportunity
  • Shorten the sales cycle
  • Enhance a positive and encouraging sales team environment
  • Understand the synergy between the marketing & sales departments
  • Develop capabilities of new sales executives
  • Close sales, deliver & exceed targets within a quicker time frame

Executives & C-Suite to:

  • Become inspirational leaders through developing extraordinary leadership skills
  • Reach professional (and personal) goals within a quicker timeframe
  • Manage business complexities
  • Discuss sensitive organisational or personal issues in a safe and unbiased environment (sounding board)
  • Increased knowledge and insights into self and their organisation
  • Develop advanced communication skills - maximise verbal & non-verbal interactions, listening & questioning techniques including coaching teams effectively
  • Create a work/life balance
  • Increase employee engagement and strengthen team commitment
  • Drive productivity and boost profitability
  • Find effective solutions
  • Create positive and rewarding relationships
  • Foster innovation

Organisations to:

  • Maximise development of high-potential employees
  • Instil alignment around mission and purpose
  • Increase bottom line profitability
  • Reduce complaints through customer service enhancement
  • Incorporate coaching within teams
  • Support & encourage their leaders
  • Increase employee engagement and strengthen team commitment
  • Reach organisational and team goals within a quicker timeframe
  • Facilitate change or transition
  • Increase staff retention
  • Enhance team and/or company atmosphere
  • Develop capabilities of potential new leaders

The bottom line: Coaching produced a very significant return on investment and significant intangible benefits to the business. The study provided powerful new insights into how to maximize the business impact from executive coaching. For full article details go to

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