7 things you can do immediately to sell better now plus some extras

In September 2019 I wrote an article “7 things you can do immediately to improve your sales results in challenging markets” and while a lot has happened since, the core elements of this advice remain true. However, given the advent of Covid and the many lessons learned since, I’d like to include and emphasise the virtues of Trustworthiness, Cooperation and Gratitude because they underpin good business.

Many people’s perspectives and priorities have shifted in the last year beyond the mere matter of making money. They are closely examining their relationship to work, careers, each other …

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25-year-journey

A new chapter in Barrett’s 25-year history

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When I founded Barrett 25 years ago in January 1995, my goal was to create a different type of business consultancy; one that specialised in all things sales but from the perspective of being collaborative, team oriented, personally reflective, self-aware and human centric; a business with heart where people were at the centre of everything we did.

It’s been exciting ever since, and …

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Why technique, discipline & hard work matter now & in the long run

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When I was 12 years old, I was getting ready to compete in the final of the 12 & under 100 metres Butterfly event at the Victorian Country Swimming Titles in the 1970s. The event was being held in Mildura, Victoria on the Australia Day Long Weekend in January which is at the height of summer. The day temperature was around 35°C. My race was …

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7 things you can do better

Why Collaboration, not Competition, leads to better sales results

Traditionally, the trope of the solo sales superstar or rainmaker has ruled the hearts and minds of many. Lauded for ‘single-handedly’ winning major accounts, bringing in the most amount of deals, or some other super human sales feat, what might surprise those not as familiar with sales and how selling works, is that none of these sales superstars could have achieved their results without the help of others, because no one lives or works in isolation.

Despite the popular myths, it has been known for nearly 20 years that the most successful salespeople are collaborators and team players, not individual sales …

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rsr_national_initiative

A ready-to-go program to avoid the ‘Insolvency Tsunami’ & save your business

I read an article in The Age, Thursday 23 July 2020 about how some of the major banks are warning against jumping on the debt bandwagon to save businesses during the crisis, despite the tax payer backed loan scheme. I couldn’t agree more. Any self-respecting business, especially SMEs cannot and shouldn’t borrow more money if they do not have some certainty about where their business opportunities, customers, and sales revenue is going to come from now and in the future.

Earlier in the week I also read a press release by Kate Carnell, the Australian Small Business & Family Enterprise Ombudsman, which …

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Will ‘Selling Remotely’ become the norm for field sales teams post COVID-19?

Will selling remotely become the norm post COVID-19 for B2B and Complex B2C field sales teams?

The early signs say ‘yes’, but let’s take a closer look at what’s happening.

Many things have been tossed up in the air with the advent of the COVID-19 crisis.

Take, for instance, the boom in Zoom meetings on every level – keeping people in touch with each other across the street, suburb, state and international boundaries. It’s something many of us are getting used to.

Whether it’s Zoom, MS Teams, Skype, Facetime, WhatsApp or even the humble telephone, staying in touch and communicating with people is vital …

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25 years of helping people and businesses sell better for a sustainable future

This year we are celebrating 25 years in business.

Barrett opened on January 9th, 1995 with $3,000 and a purpose of helping people & businesses sell better now and for a sustainable future. Here’s our story in a just-over-4 minutes video about our journey so far.

Or if you prefer to read about it, here’s the transcript:

“Two years ago, I asked the Executive GM of a listed company to go out on a limb.

His business was in flux and sales falling. Like many leaders, he thought sales training was THE solution.

Training would happen, I said, but not yet.

Instead, I asked him to, …

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time_is_now

The Time is NOW for Purposeful Optimism

I get the feeling, at this stage of the COVID-19 crisis, that many of us feel like we are living in a kind of ‘Twilight Zone*’ – an ambiguous area between the boundaries of two concepts, conditions – a grey zone; or a state of surrealism, where things that should not make sense seem to do so; or an indefinite or transitional condition. Take your pick.

For many of us, everything we have taken for granted or accepted as standard has been thrown into question. If you’re like me, you’re likely asking yourself, your family, your team, your clients and suppliers, …

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The Unsung Heroes of Brand Success

The Unsung Heroes of Brand Success

“Mirror, mirror, on the wall, who is the greatest of them all?”

The majority would cry Brand of course – brand maketh the company. This includes brand aesthetics, logos and messaging (branding and promises), product design, marketing activities (advertising, social media, etc.), brand recognition, and so on.

When we talk about famous successful brands such as Apple, we know that they have big – read huge – marketing budgets. They have invested heavily to make it just right. Those most successful, like Apple, have also managed to create a large loyal following base which makes them the greatest of them all.

The power …

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It’s time to look ahead. It’s time to get selling

No more waiting… It’s time to look ahead. It’s time to get selling.

This headline may seem insensitive to some people. ‘It’s too soon’ I hear some people saying.

It is perfectly understandable that when a *Black Swan Event -such as what we are living through now with Covid-19- happens, people stop in their tracks to first deal with the immediate shock and then try to make sense of ‘what the hell just happened?’ People’s mental and emotional energy are focused on the here and now – it’s about how to survive.

 Which is why when organisations are in major crisis, key decision-makers …

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