How satisfied are you with your sales incentive plan?
A good sales incentive plan rests on a fundamental set of design principles that reward the right behaviours, optimise sales effectiveness, and maximise the return on incentive dollars.
Specifically, a good sales incentive plan design:
• uses performance metrics that are aligned with the company’s overall strategy;
• supports and is consistent with the overall sales force strategy — its job roles, available skills, selling processes, internal culture, etc.;
• is mechanically sound in its design elements; and
• can be administered efficiently
If not well designed however, there may be issues or challenges within each principle which could limit effectiveness, waste …
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