sales-trends-8-selling-better-faster

Selling Better, Faster

Sales trend 8 from the Barrett 12 Sales Trend Report for 2020 highlights specific approaches businesses are taking to help their sales teams sell better, faster using technology, modern learning practices, and the wisdom of the crowd.

This is a condensed version of Sales Trend 8, to read the original version you can download the report for free.

The time is NOW to lift our game when it comes to how we deliver sales education, how we do sales forecasting, and how we spot and capture sales opportunities across our entire organisation so we …

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education-and-learning-how-to-sell-in-difficult-times

Why the federal government should be teaching businesses how to sell

This article first appeared in Kochie’s Business Builders.

While JobKeeper has been a very important and necessary scheme to help stave off immediate business closures and job losses for the short term, it’s not designed to last forever. Loan Guarantee Schemes, with the best of intentions, won’t and don’t solve poor strategy and sales revenue issues either. Who’s going to lend any money to businesses with no or poor sales, or no viable go-to-market strategy?  Any self-respecting SME cannot and shouldn’t borrow more money if they don’t have some certainty about where their business opportunities, customers, and …

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rsr_national_initiative

A ready-to-go program to avoid the ‘Insolvency Tsunami’ & save your business

I read an article in The Age, Thursday 23 July 2020 about how some of the major banks are warning against jumping on the debt bandwagon to save businesses during the crisis, despite the tax payer backed loan scheme. I couldn’t agree more. Any self-respecting business, especially SMEs cannot and shouldn’t borrow more money if they do not have some certainty about where their business opportunities, customers, and sales revenue is going to come from now and in the future.

Earlier in the week I also read a press release by Kate Carnell, the Australian Small Business & Family Enterprise Ombudsman, which …

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lost-revenue-due-to-covid-19

Lost sales revenue? – Start fixing it now

Many SMEs have, at the moment, a sales revenue problem mostly due to the challenges that have been brought about by the pandemic.

The brutal fact is that we will have to reset and redouble our sales efforts. This doesn’t mean doing more of what we have been doing, it means re-thinking what we are selling, how we are selling, and to whom. That is the only way to find and realise opportunities in the current conditions.

Waiting for the phone to ring or a lead to come in and not knowing how to look at other markets for revenue opportunities is …

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time_is_now

The Time is NOW for Purposeful Optimism

I get the feeling, at this stage of the COVID-19 crisis, that many of us feel like we are living in a kind of ‘Twilight Zone*’ – an ambiguous area between the boundaries of two concepts, conditions – a grey zone; or a state of surrealism, where things that should not make sense seem to do so; or an indefinite or transitional condition. Take your pick.

For many of us, everything we have taken for granted or accepted as standard has been thrown into question. If you’re like me, you’re likely asking yourself, your family, your team, your clients and suppliers, …

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Necessity is the mother of invention: How to keep on selling better during COVID-19

As the world responds to contain the COVID-19 disease, we want to make sure that your and our teams stay safe so we are adjusting our commitments and activities in accordance to current regulations.

We also understand that for businesses these are troubling times, but there are ways forward. As they say ‘necessity is the mother of invention’. We want to stay by your side and help you assess your situation, whether that be devising a sales strategy in line with the new reality, or helping your staff keep the business going in a feasible and responsible way. At Barrett we …

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The Noble Profession of Selling

The statement ‘The noble profession of Selling’ may sit well with some. While many others would find ways to say everything to the contrary, bringing up stories about how they or others were ripped off by shonky salespeople. I mean why is it that when someone’s deceived by someone else they say ‘they’ve done a sales job on them’? There’s nothing noble about that, you’d agree.

In a world where it’s too easy to engage and influence people with catchy slogans and memes that can propagate negative stereotypes, fear of the other, division, misinformation and myths, and keep people ignorant or …

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Someone has to sell, or you don’t have a business

Someone has to do the selling or you don’t have a business.

I have met many people over the years who have great ideas, skills, processes or inventions but hate the thought of selling.

They usually come from two camps:

Camp 1: Those people who understand they have to sell in order to have a business but just do not know how to do it. They often harbour some fears and anxieties about selling because of its bad public reputation and can feel overwhelmed about what they have to do. However, I find these people are willing to have a go.

I will gladly …

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7 things you need to know about the Craft of Selling

We can agree:

Everybody lives by selling something – whether it be ideas, initiatives, visions, products, services or solutions.

Selling is ubiquitous – ever present in our daily lives, internally and externally. 

Selling is the vehicle that allows opportunity to flourish and people to prosper.

Nothing happens until something gets sold.

However:

As ever present as selling is in our daily lives, most people learn how to sell by default, not design.

Often thrown in the deep end, they work it out as they go, feeling their way by trial and error, hoping to be on the right track.

This means that more people fail …

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Is your sales team Sinking or Swimming?

Even with the wide availability of information, sales training resources and systems to get salespeople up to speed and selling, too many salespeople are still being thrown in the deep end without any support or induction, and are expected to sell.

Now, if you are an experienced salesperson you would probably navigate your way fairly quickly – that is if you actually know what you need to know, do and say.

If your organisation is like most companies, some effort is usually invested in product training but not usually in ‘how we sell around here’.

Selling is an unusual profession in …

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