Create your ‘Ideal’ sales force blueprint

Now is the time to rethink your sales strategy and your sales force. Design the sales force your business needs and get great results.

Tip: It’s all in the thinking and planning that happens before the execution.

To help you start your thinking and planning here are two case studies from our work files where the businesses got it right.

Story one: Transform your current sales team into a new sales team

“The Sales Culture transformation and competency project we worked on with you in 2008 has been such a great success for our team. The culture is now fantastic and the morale of …

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Success is a moving platform

Do you have the wrong sales team delivering your sales strategy?

Ask yourself the follow the questions:

  • How has your strategy and /or market place changed recently?
  • How have you seen the role of ‘sales’ change over the last few years in your industry?
  • How do your sales people compare to your competitors?
  • How do your sales people need to sell now?
  • How is your product offering behaving in the market place now? Was it once exclusive and now a commodity?

The definition of a ‘good’ salesperson is driven by many possible needs. Those needs are a function of industry standards, changing market conditions, competition, corporate strategy …

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The cost of poor sales selection

Have you ever done the math on how much sales recruitment costs you, especially when you get it wrong?

If you are like most managers then chances are you haven’t. So let’s consider the costs, overt and covert, involved in sales recruitment.

If you don’t know it already, sales recruitment is one of the toughest assignments around. I know this firsthand, as I was in this role for over 8 years with a leading consultancy and recruitment company. During this time, I interviewed about 8,000 sales people face-to-face in the technical, industrial, medical, and scientific industries. Remember, this is not counting all …

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Creating the right environment

I was running a ‘train the sales trainer’ session with some experienced, professional Sales Managers the other day. The session I ran is designed to equip these managers to run mini sales training modules of as part of our sales fitness programs. Many manages are not trained facilitators and so we make sure we give them the information they need to set up an effective learning environment. All was going well until we came across the content entitled “Creating the right learning environment” which is a practical guide about what you need to prepare and take into account when setting …

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Leading a healthy sales career

It is well documented that being healthy (physically, emotionally, and mentally) is vital to leading an effective and productive life.

In sales your health is a critical factor to your success. Many highly successful sales people I meet are self disciplined in all aspects of their life ensuring they are fit, healthy and well trained in their profession.

Having a healthy sales career is underpinned by the individuals healthy life style, and a well managed business which includes good sales support, clear goals and leadership.

I have written before in a previous post Healthy salespeople, healthy …

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The Hard Sell

I declare right up front that I am not, and never have been a fan of the Hard Sell. You have probably guessed that from all my previous posts.

And if you ask most people about what they think about the profession of selling they will often describe something akin to the ‘Hard Sell’. Of late I have also noticed a rise in ‘hard sell’ stories where people are being unnecessarily pressured to buy or sales people being pressured to sell at almost any cost.

The hard times may be pushing some people to do things they wouldn’t normally do like the …

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Professional Services firms are feeling the pinch

Take note: Lawyers, Accountants, Engineers, Marketing Consultants et al

Professional Services Firms are struggling when it comes to keeping and finding business. This on top of the fact that many have to come to grips with the fact they need to sell. The market has definitely changed. You cannot sit there aggressively waiting for the phone to ring anymore.

In speaking with one partner from a well respected law firm, he vented his frustration at the lack of action being taken in his firm by partners and their teams in terms of driving the push to find new business in current and …

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Leadership, Sales and a Clear Message

Welcome to 2009.

Over the summer break I was talking with a number of friends about what 2009 will hold for us, our families, our communities and our businesses. Without exception, we discussed the current and possible effects of the GFC (global financial crisis) on our markets and especially on our thinking and our actions moving forward. We discussed the importance of open, clear and honest communication and decisive leadership, clear goals and defining what we stand for.

We discussed the fact that it would be very hard for people to make ‘easy’ money this year i.e. playing the stock market, etc. …

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Don’t take your frustrations out on your customers

As mentioned before, Sales and Service roles are not for the faint hearted and can often take their toll on your good nature, your energy and your ability to deal effectively with frustrating issues, especially when you put in the effort to do the ‘right thing’ by your customers and it is not appreciated, acknowledged or actioned.

At the end of a long day or week dealing with lots of people, pulling together various deals, solving problems and keeping your energy levels up and being on your best behaviour, you could be forgiven for being a bit ‘short’ if things don’t …

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Desperate Times Don’t Call for Desperate or Deceptive Measures

As markets tighten and people’s sentiment can tend towards the negative it is critical that we don’t get spooked. As mentioned before in the article about “Watch who you let near your mind” we need to examine all the evidence at hand, make informed decisions about our market and continue to ensure that our prospecting and sales efforts are targeted and at the forefront of our business activities. We also need to make sure that we continue to conduct ourselves in an ethical and professional manner working with our clients not against them.However in desperate times (and maybe it is …

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