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Does Your Sales Methodology Deliver?

By / / Blog, Human-centred, Sales Culture, Sales Methodology, Sales Results, Sales System, Selling Better

In 30 seconds

Sales Methodologies define the “how” of selling – the approach, principles, and practices. Finding a sales methodology that resonates with your clients AND unifies and empowers your sales team to sell better is paramount. Barrett’s Selling Better Sales Methodology is a step-change to a collaborative, emotionally intelligent approach that addresses what clients want in a conventional sense and places a strong emphasis on understanding and responding to the client’s emotional, social, and relational needs. It creates the foundation for solid mutually beneficial and trust-based partnerships that go beyond transactions and conventional sales methodologies.

In 2 minutes

The topic of sales …

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Soft Skills – The Engine of Industry 5.0

By / / Blog, Digital credentials, Human-centred, Soft skills

In 30 seconds

Forget robots, soft skills like communication and collaboration are the new stars of work. By 2030, two-thirds of jobs will rely on them, growing 2.5 times faster than others.

Why? Soft skills boost sales, create happier workplaces, and build lasting relationships. They’re not about innate talent but learned skills that anyone can hone. Digital credentials programs can help you develop and validate these skills, giving you an edge in the future of work.

It’s time to embrace soft skills development for everyone, building a workforce equipped for a human-centred world. Let’s unlock the power of people skills and thrive together.

In …

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Sales Trend 1 – Profit AND Common Good

By / / Blog, Business Growth, Common Ground, Environment & Sustainability, Ethics & Values, Human-centred, Sales Growth, Sales Trends

This is Sales Trend 1 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

Balancing profits and community well-being is vital for modern businesses. This human-centred approach fosters brand reputation and trust. It also boosts employee morale, productivity, and attracts top talent. Such businesses stimulate economic growth in their communities, leading to a mutually beneficial relationship. Additionally, they address systemic inequalities, promoting inclusivity, diversity, and innovation. This trend signifies a paradigm shift with long-lasting implications, promoting sustainability and inclusiveness. Integrating profits with community well-being is a fundamental pillar of …

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Why Humanity Sells Better

By / / Attitudes & Behaviours, Business Growth, Education in Sales, Emotional Intelligence, Ethics & Values, Human-centred, Sales Methodology, Sales Psychology, Selling Better

In 30 Seconds

The idea for the Selling Better movement and sales methodology started back on 9 January 1995, when I launched Barrett Consulting Group with just $3,000. I wanted to put humanity back on the corporate map which is why Selling Better isn’t about manipulation or pressure, but about genuine connection and shared value. This philosophy and its sales methodology replaces pushy sales tactics with authentic listening, building trust, and offering real benefits. Selling Better is a business savvy and emotionally intelligent way of selling.

Key advantages:

  • Personal Touch: Build strong relationships and understand your client’s needs.
  • Professional Powerhouse: Master sales skills …

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Barrett Sales Trends 2023 Humans at the Centre

A New Era of Safety

By / / Attitudes & Behaviours, Blog, Human-centred, Sales Trends, Wellbeing

Sales Trend 12 of Barrett’s 12 Sales Trends Report for 2023 looks into what psychologically safe environments mean for sales and service teams and why it is vital in human-centred organisations.

By guest author LEESA TONGOULIDIS – HUMAN ART PTY LTD in collaboration with Barrett’s SUE BARRETT and JENS HARTMANN

In 30 seconds

Psychological safety, crucial for healthy workplaces, involves creating an environment where individuals freely express ideas without fear. It’s a critical capability for business success, fostering trust and enhancing outcomes. Fear-based cultures lead to burnout.
Timothy R. Clark, CEO – Leader Factor and Author of the 4 Stages …

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Navigating the Brave New World of Sales

Insights on Sales Strategy, Leadership, and more.

By / / Attitudes & Behaviours, Blog, Case study, Education in Sales, Emotional Intelligence, Human-centred, Leadership, Sales Strategy, Selling Better

This week we share our five most-read articles this year so far. In this collection, you will discover how internal teams are embracing selling, learn why a well-defined sales strategy is key to business success, explore the evolution of emotional intelligence to relational intelligence, and uncover the transformative power of clarity and courage in leadership. We also share insights into what consumers want.

1) We’re All in Sales – An Internal Team’s Journey

Lately, I have been working with internal teams of an ASX-listed business. These teams include Audit & Risk, Business Consulting, People & Culture, and Diversity & …

Insights on Sales Strategy, Leadership, and more. Read Post »

Barrett Sales Trends 2023 Humans at the Centre

Mastering Human-Centred Learning

By / / Blog, Education in Sales, Human-centred, Learning and Development, Sales Skills, Sales Training, Sales Trends, Selling Better

Sales Trend 11 from the Barrett 12 Sales Trends for 2023 is about Learning and Development.

By Jens Hartmann // Head of Learning and Development at Barrett

In 30 seconds

In the corporate world, the focus of learning and development (L&D) initiatives is shifting. Traditionally outcome-driven, organisations are now emphasising human-centred learning. With the advent of technology, training methodologies have diversified, offering online and remote options. While online learning can be effective, challenges like “online fatigue” and isolation persist. Human interaction remains vital, particularly for topics like communication skills. Studies show that a blend of online and in-person elements fosters …

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Humans at the Centre of Buying & Selling

By / / Blog, Buying, Customer experience, Customer Service, Human-centred, Sales Process Maps, Sales Trends, sales-process-map

Sales Trend 10 of the Barrett 12 Sales Trends Report for 2023 is about the importance of designing human-centred buying-selling-servicing processes.

In 30 seconds

Buying-selling-servicing processes are the collection of interactions that take place between buyers and sellers. In B2B, these processes often lack structure, relying on personalities rather than procedures, risking client retention. B2C giants prioritise digital channels, often neglecting the customer experience.

To address these issues, businesses are embracing human-centred engagement and design. They seek to create less stressful, more meaningful interactions that consider ease and meaning for customers. The Net Easy Score (NES) measures interaction simplicity, while human-centred design focuses on understanding people’s needs and motivations.

These approaches shift away from rigid processes, emphasising human interactions, and balancing digital and in-person engagement.

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Why We Desperately Need Human-Centred Leaders

By / / Blog, Human-centred, Leadership, Sales Leadership, Sales Trends

Sales Trend 9 of the Barrett 12 Sales Trends Report for 2023 is about the rise of human-centred leadership principles and practices.

By guest author DUANE ATTREE // former Managing Director of POTENTIAL(X), Chief Commercial & Development Officer, BEAMTREE and now EXPLORER AT LARGE, in collaboration with Sue Barrett.

In 30 seconds

Leadership in the past 50-70 years emphasised charisma, strength, and wealth, but this model faces challenges. Current global issues, stagnating productivity, and employee disengagement demand a shift towards human-centred leadership. This approach prioritises people, empathy, and inclusivity, extending beyond technical skills. Empathy, particularly, is crucial for understanding others’ …

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