In 30 seconds Sales Strategy is how a business organises its sales efforts to go to market, who it is going to sell to, and how it is going to…
In 30 seconds EQ – emotional intelligence – has been top of mind in business since the 1990s. Mastering EQ is essential to personal and professional development when it comes…
Sales Trend 6 of the Barrett’s 12 Sales Trend Report for 2023 is about the challenges and opportunities of incorporating AI in a human-centric business. Interview with KARL MATTINGLY //…
In December last year we launched the Barrett 12 Sales Trends Report for 2023 – Humans at the Centre. This Sales Trends Report explores the ethics and values, systems and…
What if we aimed to sell better by rethinking our growth strategies and how to create value instead of focusing on the prevailing paradigm of extracting value and selling more,…
For a long time, getting ahead in business has been promoted as a war to be won, going into battle, beating the competition, and having a “be tough, no wimps”…
Sales trend 3 of Barrett’s 12 Sales Trends Report for 2023 is about women in business and, in particular, women in sales. No more cutthroat competition to optimise quotas, no…
Sales trend 2 of Barrett’s 12 Sales Trends Report for 2023 presents the moral case for putting humans at the centre of businesses. Adam Smith, often referred to as the…
Sales trend 1 of Barrett’s 12 Sales Trends Report for 2023 is about why we need to become human-centred in our economic activities. By guest author TOBY KENT // Toby…
The evidence is clear, the prevailing business model of the last 50 years where profit and shareholder return have been put above everything else hasn’t been good for business, sustainability,…
New Article Email Notification