The “Just” Trap: How Lazy Leadership Kills Sales Performance

In 30 seconds

The Problem: Leaders use “just” language – “just use the CRM,” “just focus on value” – which is lazy thinking disguised as decisiveness. This dumps complexity onto teams without frameworks, creating chaos and leaving people feeling inadequate when they can’t “figure it out.”

The Shift: “Just” signals abdication, not empowerment. Real leadership means doing the hard work of structuring complexity so teams can execute with confidence, not finding shortcuts that avoid the heavy lifting.

The Solution: Four leadership imperatives: Build tool integration into workflows; create specific sales … read more by subscribing.