Trust Wins the Long Game: Why Game Theory Trumps Short-Term Tricks

In 30 seconds

A national building supplies firm won a big account by slashing prices, only to lose it six months later to a pricier, more reliable competitor. In contrast, a tech-security BDM secured a $3M high-margin deal by listening, co-creating solutions, and building trust. Game theory proves cooperation outperforms deception: short-term wins erode trust, long-term partnerships drive success. The 2025 Edelman Trust Barometer shows 75% of people value enduring relationships over quick gains. The winning formula? Emotional intelligence to navigate relationships, ethical guardrails to assess moral engagement, and business savviness to align strategy with long-term goals. In business, the smartest play is also the most human one.

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