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Sales Trend 7 – Facts AND Stories

Barrett_Sales_Trends_7-Facts-and-Stories

This is Trend 7 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

In successful sales, facts and stories are complementary. Facts build trust, provide evidence of value, and meet regulatory standards, and stories engage emotionally, make information relatable, and inspire action. New IT tools, like AI or data visualisation apps make it easier than ever to bring facts and stories together, and to the next level.

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