Last week I wrote about the benefits for businesses of having more women in their sales teams and leadership roles. I also mentioned how most women still don’t consider sales as a viable career. This is mostly due to persistent biases and outdated sales stereotypes and work practices.
Here are some of the common biases and challenges women and businesses face when it comes to capitalising on the power of women in sales and sales leadership.
Outdated Sales Stereotypes and Unconscious Biases
Sales has been seen largely as a man’s career and rarely promoted as a career in which women could excel. This is in part … read more by subscribing.
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