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Download (use 'right click' then 'save as') Have you ever tried to persuade someone about the merits of a new idea, service or initiative? Most sure you have. People do this all the time; in our personal, professional and community lives. It is part of being a human, and it’s Selling.
Everybody live by selling something, whether we know it or not; whether we like it or not. Selling is when humans solve problems, realise opportunities & exchange something of value.
Selling isn’t the domain of salespeople, it is a human domain. For those of us who have talents and capabilities we want to take to market we need to harness the competencies of human-centred, ethical selling practices. Without this essential set of life skills we cannot realise our own potential.
Many people have negative views of selling and salespeople so they don’t want to be associated with anything near the ‘S-word’. However, Selling is the vehicle that allows opportunity to flourish and people to prosper and almost anyone can learn how to master the skills of ethical selling. Knowing how to sell is empowering, it gives people choice, opportunity, jobs.
Speaking of jobs, a business with a robust, ethical, human-centred sales operation is prosperous and creates more jobs. And who wouldn’t want that?
Remember everybody lives by selling something.
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