Sales Trend 7 of the Barrett 12 Sales Trends Report for 2019 is about how purpose, employee and customer experience, and the promises you make contribute to the brand result.
By guest author, Michel Hogan, Brand Counsel.
While the general thinking about brand remains dominated by marketing tropes of visual identity and high-profile campaigns, among the logo makeovers and high-profile ad campaigns a shift is happening to a broader and more encompassing view.
The evolving nature of brand will continue in 2019, and both organisations and individuals will need to grapple with the move beyond … read more by subscribing.
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