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Sales Trend 10 – Storytelling, taking sales teams beyond features and benefits

Guest Author: Rishad Sukhia, CEO, Creative Agency Brightlabs, Melbourne, Australia

Sales trend 10 from our 12 Sales Trends Report for 2018 is about storytelling.

We all grew up hearing and sharing stories through childhood and adulthood – they help us learn, develop and, above all, they entertain and inspire us. Brands today are increasingly incorporating storytelling into their sales and marketing strategies in order to resonate with their customers.

This sales trend is focused on the increasing importance of the art and science of storytelling in sales and marketing, taking our sales teams beyond presenting features and … read more by subscribing.

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