Sales Trend 2 – The case for long-term focus

Sales Trend 2 of the Barrett 12 Sales Trends for 2018 Report is the case for long-term focus and strategy.

It’s no news that most businesses are focused on the short-term, living from quarter to quarter, and that although there’s ongoing argument about whether there’s enough evidence or not to say that long-term businesses perform better, most of the arguments against it (pro short-term) focus only on profits.

However, this sales trend reports that there are increasingly louder calls for businesses to be more long-term focused in their planning and strategies. The power of long term planning can be found in books and articles from decades, if not centuries ago. Sun Tzu’s, Art of War is all … read more by subscribing.