How many times have we all been tempted to click on a link that offers us ‘the secret of sales success’ only to find a website or article that is promising a silver bullet ‘if only you do this one thing’ which doesn’t help us at all?
As I mentioned last week, the business of sales excellence is like the diet industry, full of tempting offerings that lead us nowhere fast.
It is only natural that people want simple answers to complex problems. ‘The world would be so much easier if only…’ we sigh.
However, “Explanations exist; they have existed for all time; there is always a well-known … read more by subscribing.
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