Know Thy Customer – Buyers in the Driver’s Seat

Robyn Creed our Head of Coaching hales originally from country NSW and recently spent a relaxing weekend mustering cattle on her sisters’ 11,000 acre property north of Jerilderie, in NSW. Here is her account of the cattle industry and how buyers are truly in the driver’s seat when it comes to customer buying preferences. “Over the course of the weekend we discussed many interesting facts in relation to producing quality cattle and I realised that like the Apples’ and Samsungs’ of this world cattle producers breed cattle based on the specific needs of what their buyers want. Whether it is a vealer, yearling heifer or steer, cattle farmers who … read more by subscribing.