If you are in business for the long haul then you know the value of building your business relationships on solid foundations. Too many times people have fallen foul of the broken promises and pipe dreams offered by those people whose only intention is to make money at your expense. I can recall a few incidents in my career where I have given people the benefit of the doubt only to be let down and in some very rare incidents, ripped off.
In sales and business we meet people every day and need to be able to size up and make quick judgments about their bona fides. Are they a viable prospect? Can they afford this product or service? The promises they make; can they keep them? The stories about forthcoming funding; can they produce evidence of its existence? Do they keep their word?
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