Whether we are working for a private or public company, a “not for profit” or government institution, all of us are in some way competing for access to a revenue source to fund our existence.
How capable people are to take on the responsibility for improving the revenue line of a company is a hot topic in today’s competitive market.
Research shows that no longer can companies and their people rely on their technical competence, passive referrals, reputation, brand or blanket advertising to bring in new business and revenue streams as they may have done in the past. They also need to effectively self- promote and prospect for new business using professional and ethical sales strategies, and demonstrate real value for money.
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