In today’s market selling skills training does not equal product training or pressure tactics. If product training or pressure selling (the hard sell) are on the top of your sales training agenda or the only training you offer your sales people then you may want to rethink your sales training strategy.
What is expected of sales people today by way of skillful thought and action goes way beyond the product or the hard sell.
Let’s first look at what clients want. This will then help us determine what sales people need to be able to do.
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