Do you take time to really think about why you are calling a prospect or a client? Do you reflect on how effective you have been post the call?
Making prospecting calls to new prospects and existing clients is still one of the most important sales and business development activities you can do on a daily basis. Even with all the electronic communication and marketing options at hand most businesses still need to have someone prospecting for them to build and forge real business relationships. Top performing sales people make sure prospecting is part of their daily repertoire.
Like many things prospecting is a process and as a business development person, you will need to do over and over again approximately 500-1,000 times in a year at least!
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