Do you have the wrong sales team delivering your sales strategy?
Ask yourself the follow the questions:
How has your strategy and /or market place changed recently?
How have you seen the role of ‘sales’ change over the last few years in your industry?
How do your sales people compare to your competitors?
How do your sales people need to sell now?
How is your product offering behaving in the market place now? Was it once exclusive and now a commodity?
The definition of a ‘good’ salesperson is driven by many possible needs. Those needs are a function of industry standards, changing market conditions, competition, corporate strategy and culture, personalities, past experiences, just to name a few.
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