Selling can get quite confusing sometimes. Prospects or clients saying one thing and doing another. It’s hard enough that you put in all that effort and have your sale go nowhere.
It might help you to know, if you don’t already, when selling that there are mainly four different Buying States. They are classified as :
Opportunity
Problem
Static
Blinkered
Two Buying States show that a sale is possible.
Two Buying States show that a sale may be difficult or unlikely.
Opportunity: Your prospect recognises there is an opportunity to move forward or progress to a goal. This is a powerful motivator for the key decision maker clients who are independent, self sufficient and … read more by subscribing.
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