Giving away the margin and undercutting your prices because you can’t say ‘NO’ is no good for anyone. It devalues you, your product, and your market. If done on mass then customers expect ‘cheap’ all the time, not fully appreciating the real value of the products or services they buy. All you do is risk devaluing you and your business.
Just look at the ‘perpetual sales’ going in retail all the time. No one ends up making any money and people go out of business.
Let’s face it; there will always be someone offering their products or services cheaper than you. But are they offering exactly the same as you? Make sure you … read more by subscribing.
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