Category Archives: Social Media

Survival of the Adaptive P1: focus on changing buying habits


Charles Darwin’s Theory of Evolution is often misquoted as being ‘the survival of the fittest’ when in fact it is ‘the survival of the most adaptive’. And that is how we need to be if we want to survive and thrive in these ever changing markets – adaptive. This series of ‘Survival of the Adaptive’ […]

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Some Social Selling Myths & Challenges


Since LinkedIn started its publishing arm there has been a growing tsunami of articles filling our news feeds and inboxes. Amongst this flood of information are some great articles and, of course, there are those articles that are a waste of time. That’s to be expected. Within this tsunami there has been a range of […]

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20 years of improving sales teams & operations. What’s changed?


The 9th January 2015 marks 20 years in business for Barrett Consulting Group. Twenty years of helping companies, sales leaders and their salespeople improve their sales operations and their sales capabilities. Twenty years of helping salespeople and buyers have better, more mutually rewarding experiences, setting a fairer exchange of value. As I moved toward this […]

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Sales Trend 7 – The Normalising of Social Media in Sales


The seventh Sales Trend for 2014 is ‘The Normalising of Social Media in Sales’. This sales trend is seeing businesses really ramping up their use of social media and in very sophisticated ways. Rather than seeing social media as a tack on to the marketing budget, smart businesses are now creating their own social media […]

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Going mobile – the rise of Smartphones in Sales


In December 2012, we published the 12 Sales Trends Report for 2013 and released a brief summary of each trend. This month we are focusing on the Sales Trend “Going mobile – the rise of smartphones in sales”. As Australia deals with the challenge of becoming more globally competitive, organisations are making greater use of […]

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Customer Experience Management (CX) will replace CRMs

Customer Experience Management gone wrong

More products and services are becoming commoditised. Price differentiation is less of a sustainable advantage. Smarter buyers demand a faster response and expect greater value. In this kind of market it’s no longer good enough to simply satisfy customers. Successful organisations are those that delight their customers. That means that companies are going to migrate […]

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Why LinkedIn Invitations Need To Be Purposeful

social networking gatherings linkedin

LinkedIn is about creating and nurturing relationships. It’s a marvelous tool for researching and connecting with people and helps you forge genuine relationships based on substance and value. I’ve been on LinkedIn for many years now and have been steadily growing my network. I only connect with people I know personally or have connected with […]

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Age Old Lawn Bowls Turns New With Social Media

lawn bowls

Lawn Bowls clubs are innovating to attract new members, even running bare-foot bowls and speed dating bowls for new and existing members. If the sport of Lawn Bowls can embrace the internet and social media to reinvigorate its brand, increase participation, grow its members and lift revenues, then so can we all. Lawn Bowls has […]

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The New Age Customer

Excited Shopping Woman

In a world still recovering from the GFC and grappling with the buzz of social media, we are now in the midst of a war between retail and online shopping facing daily decisions about purchasing locally or overseas, and B2B sales teams challenged with moving from selling product transactions to being business people who can […]

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