Transitioning from the old sales paradigm to the new world of social sales

By / / Communication, Sales Relationships, Sales Skills, Sales Talent, Self Development, Social Media, Social Sales, Strategy

When I began my career as a professional sales person in the early 1980’s we were trained in product and client communication skills focusing on handling objections. We were given business cards, product brochures, a geographic territory of clients to manage and grow, and a car to get around in. We did not have mobile phones, let alone smart phones / tablets, laptops, or CRM’s. There was very little coaching and we were expected to make sales and make it work.

For a while there, let’s say 20+ years, it seemed like business as usual as many companies …

Transitioning from the old sales paradigm to the new world of social sales Read Post »

Noise Reduction part 1

By / / Communication, Sales Research, Social Media, Social Sales

Noise Reduction was voted by you as the number 5 Sales Trend for 2010. About 20 years ago I was told that information was doubling every 5 years; 5 years ago it was every 18 months; 1 year ago it was every 9 minutes, so who knows how fast information is doubling now?

Many business leaders, sales people and many more are reporting information overload. Selecting what to take on board and what to leave behind will be critical for sales and business success in 2010 and beyond. It will also be critical for our …

Noise Reduction part 1 Read Post »

Are you ready for the phenomenon of Social Sales?

By / / Communication, CRM, Social Media, Social Sales, Strategy

Social Sales was voted by you as the number 4 Sales Trend for 2010. Arguably, social media is contributing to the democratisation of information and, armed with this information, customers will demand different things from sales people and companies. Customers are tuning into online communities, blogs, forums, and social networks to gather information and make buying decisions.

For instance, the retail car market is undergoing significant changes with customers firmly in the driver’s seat. With the emergence of the information age consumers have far more knowledge about what to buy and where to buy it. …

Are you ready for the phenomenon of Social Sales? Read Post »

Getting back to sales basics

By / / CRM, Sales Planning, Sales Relationships, Sales Results, Social Media, Social Sales

It’s time to get back to basics.

I don’t know about you but recently I have found myself getting more and more distracted by the latest trend and fads, especially the social media phenomena. My reason for this is that I have been trying to get my head around social media and specifically, the impact on the sales profession.

As you may have gathered, I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around …

Getting back to sales basics Read Post »

Why everybody lives by selling something – part 2

By / / Brand & Reputation, Collaboration, Education in Sales, Marketing, Procurement, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Results, Social Media, Social Sales

For some time now I have been testing the concept of ‘everybody lives by selling something’ with almost everyone I meet, including senior leadership teams (comprising of HR, Finance, IT, Operations, and Sales), primary school teachers and administration staff, senior banking risk professionals, and health professionals (including my podiatrist and GP).

I am curious to see how people respond and how they see themselves in relation to the concept of ‘everybody lives by selling something’.

Often when one mentions the words ‘selling’ or ‘sales’ you can see people visibly recoil in disgust, with many immediately saying something like “I don’t sell” or …

Why everybody lives by selling something – part 2 Read Post »

Start small and really network

By / / Communication, Marketing, Networking, Prospecting, Social Media, Social Sales

I have attended my fair share of networking events and more often than not, I find that I do not get any quality time to network and begin the process of building viable business relationships for the future. I find the time allocated to speak with people and start to get to know them is often too short, coupled with too many other distractions.

When attending these networking events I find I usually get the most value out of listening to the key note speakers. If I am fortunate enough to strike up a meaningful conversation in between the breaks with …

Start small and really network Read Post »

Exceptional Prospectors

By / / Attitudes & Behaviours, Brain Science, Call Reluctance, Competition, Networking, Prospecting, Resilience, Sales Pioneer, Sales Psychology, Sales Relationships, Sales Results, Sales Skills, Sales Talent, Sales Tips, Self Promotion, Social Media, Social Sales, Success
  • “My most important appointment is prospecting and I do it first up every day.”
  • “I qualify all leads I generate and have an approach to handle those that aren’t ready yet.”
  • “People appreciate a professional sales approach and are able to make an informed decision to say ‘yes’ or ‘no’ because I clearly explain, up front, my reason for contacting them using a customer centred approach. They need only say ‘no’ if they’re not interested.”
  • “I have a list of categorised prospects or influencers and a set approach for each category.”

    • Is this what you say, and how you feel and act about prospecting?

    These …

    Exceptional Prospectors Read Post »

    Locating Prospects

    By / / Prospecting, Sales Planning, Sales Tips, Social Media, Social Sales

    In the sea of information that is the internet and the ever growing networked communities we live in, you could essentially get a sales lead from anywhere. In principal this sound great. You always have someone to call on or prospect too.

    However having too many choices can often lead to feelings of being overwhelmed by too much information. And when you have too much information this can lead to indecision and subsequently inaction. And inaction is the NUMBER 1 killer of any sales prospecting strategy.

    So where do we start to sort out where we locate prospects? …

    Locating Prospects Read Post »

    Constipated by information

    By / / Communication, Education in Sales, Role Clarity, Sales Planning, Social Media, Social Sales, Time Management

    I confess, like most sales people I do not like – no I hate – paperwork and administration, because in my experience most of it is unnecessary.

    Aggh! I hear some people say “information is vital for any business”. Yes it is, but not all of it. What information and how much of it do we really need?

    As a sales person I do know the importance of information. It allows me to be focused when getting on the phone and out into the field to find more viable sales opportunities. I am focused on who I need to contact, how I …

    Constipated by information Read Post »

    Who is your brochure written for?

    By / / Communication, Marketing, Sales Culture, Sales Relationships, Sales Skills, Social Media, Strategy, Value Proposition & Value Add

    Have you ever looked at who most company brochures are written for?

    Every sales person or manager I have posed this question to looks at me sheepishly. Their gaze is averted and they appear embarrassed. They know exactly what I am talking about.

    What they are embarrassed to admit is that most of the brochures or advertising material that we come across is written for the company glorifying the company and its products, its commitment to customers, its founders or CEOs and so on, rather than speaking directly to the customer about the customers’ issues, concerns or aspirations and how the company …

    Who is your brochure written for? Read Post »

    Scroll to Top